Alison Albeck Lindland Email and Phone Number

In my expanded role I now lead our Marketing and Brand team in addition to the Strategy and Comms Team.Movable Ink personalizes every customer engagement through automation and artificial intelligence. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and achieve the optimal customer experience. Headquartered in New York City with over 500 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan. Learn more at movableink.com.

In my expanded role I led the Strategy, Comms, Product Marketing and Industry Relations Teams.

• Established and lead innovative Client Strategy Practice, working at intersection of Customer Success, Sales, Product and Content Marketing, focused on top 150 clients with the mandate to drive their largest business goals and programs that support multi year digital transformations.• Own and serve as Exec Sponsor for Customer Advisory Board, now in its 4th year, a highly selective group of 34 senior marketers from our most innovative clients. Meetings are an invaluable forum to showcase product roadmap updates, offer early access opportunities and solicit feedback. • Partner with Growth Marketing Team on year-long calendar of virtual/in person verticalized prospect/client events, hosted by Strategists including X Series, Elevate and Think Summit. Each event requires Strategy Team to source and brief client speakers and author custom content targeted to attendees. • Direct content marketing strategy with Growth Marketing Team, collaborating on deliverables such as white papers, blog posts and the MI podcast "Ink Tank" - contributing to a significant increase YoY downloads and pageviews by Tier 1-3 clients/ prospects.• Regularly author thought leadership and present at conferences on digital marketing and enterprise digital transformations including Money20/20, CARD FORUM, Salesforce Connections & MediaPost EIS.• Established MI’s first in-house dedicated PR team in 2020, including hiring Senior Director and world class global agency. Key Achievements:• Created “Accelerate Program,” added value consulting engagement model to deliver production ready scalable MI powered programs to solve clients’ greatest business challenges.• Developed robust quarterly internal enablement curriculum to support and train GTM teams on timely and relevant strategies for each vertical.• Recruited and trained global team of high performing former clients for practices in Financial Services, Travel, Hospitality & QSR, Media & Tech, Retail and High Growth Categories.

• Led strategic planning exercises and plan implementation focused on operational improvements, enablement and churn improvement. Procured and implemented Gainsight to standardize client engagement model across teams and offices.• Created plan for and then established PMO and Strategy Team. • Created business case and sold in eLearning and development program (MI University) to Finance & Operations to create scalable enablement resource for clients. • Restructured onboarding process to focus on clients reaching critical milestones faster. • Secured funding for and opened Chicago office, now home to 15 high performing team members.

Led Business Development and Marketing for venture backed group management platform.• Managed outreach, marketing and onboarding of dozens of target enterprise customers using product in Private Beta period. Initiated and managed monthly focus groups.• Spearheaded PR strategy and execution, including unveiling at TechCrunch Disrupt 2011.• Managed outreach, marketing and onboarding of dozens of target enterprise customers using the product in Private Beta period. Initiated and manage monthly focus groups.• Collaborated with CEO and Director of Product on defining core product roadmap for features, proprietary ad platform, user recommendation engine, API and affiliate strategy.• Created and managed brand positioning and sales materials in conjunction with broader go to market plan, customer segmentation and product pricing strategy. • Managed PR strategy and execution, including unveiling at TechCrunch Disrupt 2011.• Managed relationship to general counsel and creation of all legal documentation and contracts.• Supported CEO with speaking engagements, conference appearances and editing book. • Assisted with hiring and team development.

Originated partnerships to develop SaaS products for Amex SMBs to market themselves online.• Co-led and contributed to deals with partners such as Facebook for Small Business Saturday and Big Break, AdReady (web display) and Mobsmith (mobile display).• Established and managed direct relationships with key Venture Capital firms. Managed first Amex SXSW presence in 2011.

Led iPhone App development, consumer product marketing and internal education campaign.• Managed cross-functional team for development of iPhone App, delivered on time and under budget. Made key contributions to product definition, business and technical requirements, UI and product marketing. App has generated significant cost-savings in call reduction. • Created strong working relationship with Apple Worldwide Developer Relations and acted as primary relationship manager for all Amex enterprise App deployments globally. Acted as mobile evangelist throughout AMEX, contributing to product definition for multiple business units, speaking at global townhalls and providing thought leadership. • Led four-person manager team on social media task force as major contributor to strategic and tactical recommendations resulting in first Amex Twitter handle @AskAmex.

Summer project included assessing the value of the mobile channel to American Express and making recommendations for future strategy and tracking systems.• Awarded Grand Prize for AXPi Global Innovation Challenge for “Avatar Concierge” selected for alignment with product innovation, ease of implementation and impact on profitability.

Senior member of Customer Success team for venture backed SaaS ticketing and marketing company.• Won and managed relationships with largest clients by revenue, including The Kennedy Center, The Metropolitan Opera, The Joyce, The Public Theater and Broadway general managers.• Managed sponsorships of key influential industry organizations such as ART/NY and StageSource.

Member of account management teams for Goldman Sachs and Jaguar accounts.• Collaborated with Managing Director and President on winning Goldman Sachs GS.com re-launch pitch, resulting in $1.8 million in fee.