Ali Turab Email & Phone Number

Ohio, United States

As a Senior Product Designer, I lead product design initiatives across LathranSoft's portfolio, driving innovation, user engagement, and creating seamless user experiences. My focus is on delivering impactful design solutions that align with business and user goals.• 𝗟𝗮𝘁𝗵𝗿𝗮𝗻𝗦𝘂𝗶𝘁𝗲: Led the complete UX/UI design for LathranSuite, a business communication and collaboration platform, resulting in a 30% increase in user engagement.• 𝗖𝗼𝗹𝗹𝗮𝗯𝗨𝗽: Designed an interactive gamified chat app, improving team collaboration and increasing daily active users by 25%.• 𝗶𝗪𝗮𝗻𝘁 𝗛𝘂𝗯: Spearheaded the UX/UI design for iWant Hub, a document management system, streamlining workflows and improving user productivity by 15%.• 𝗧𝘂𝗿𝘁𝗹𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗔𝘂𝗱𝗶𝘁: Conducted a comprehensive website audit for Turtle, addressing key usability issues and leading to a 10% improvement in user retention.

Ohio, United States

In this role, I worked across multiple high-impact projects, focusing on designing user-friendly interfaces and improving overall user satisfaction. • 𝗘𝗥𝗫 (𝗖𝗹𝗶𝗻𝗶𝗰𝗮𝗹 𝗧𝗿𝗶𝗮𝗹𝘀 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻): Designed the UX/UI for ERX, a platform for managing clinical trials and patient data through ePRO (electronic patient-reported outcomes), resulting in a 25% increase in data accuracy and user satisfaction.• 𝗙𝗼𝘅𝘆𝗔𝗜 (𝗖𝗼𝗺𝗽𝘂𝘁𝗲𝗿 𝗩𝗶𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗛𝗼𝗺𝗲 𝗜𝗻𝘀𝗽𝗲𝗰𝘁𝗶𝗼𝗻): Developed intuitive designs for FoxyAI, a computer vision-powered platform for detecting objects and capturing models, particularly in home inspections and debris detection, leading to a 15% improvement in task efficiency.• 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗶𝗻𝗴 & 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Created prototypes and conducted user testing, gathering feedback to refine interfaces and ensure seamless product launches.

Ohio, United States

As a CX/UX/UI Designer, I collaborated with cross-functional teams to create engaging and user-centric experiences.• 𝗙𝗹𝗼𝗻𝘇𝗼 (𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺): Designed the Flonzo mobile app for influencer marketing, providing a smooth user experience and increasing user satisfaction by 20%.• 𝗠𝗲𝗱𝗶𝗮𝗢𝗠𝗦 (𝗥𝗮𝗱𝗶𝗼 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲): Led the redesign of MediaOMS three times to meet evolving business needs, improving the platform’s usability and reducing task completion time by 15%.• 𝗨𝘀𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Conducted comprehensive user research and usability testing, aligning designs with user needs and resulting in a 30% improvement in platform usability.

United States

I was responsible for creating intuitive, user-friendly interfaces that enhanced the candidate experience. One of the most challenging yet rewarding projects was integrating a Chrome extension to capture LinkedIn users, ensuring seamless interaction between the browser and platform.𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Developed user-centered designs that improved the candidate journey, contributing to a 𝟭𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝘂𝘀𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁.• Created 𝘄𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗲𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲𝘀 𝗶𝗻 𝗙𝗶𝗴𝗺𝗮, guiding the development team with visual representations of the extension’s workflow and interactions.• Contributed to the launch of Greetr, ensuring a cohesive design across the platform and its website, leading to a 𝟮𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀.• Led the design for integrating a 𝘾𝙝𝙧𝙤𝙢𝙚 𝙚𝙭𝙩𝙚𝙣𝙨𝙞𝙤𝙣 𝙞𝙣𝙩𝙤 𝙂𝙧𝙚𝙚𝙩𝙧, which allowed recruiters to capture user data from LinkedIn directly. This complex integration required careful coordination between the product and engineering teams, ensuring smooth user interactions across platforms.

Karachi

As a User Experience Designer at Sudoware, I contributed to creating intuitive and engaging designs that streamlined workflows for customers. I worked closely with product management, developers, and QA teams to translate requirements into functional, user-friendly designs. This role gave me hands-on experience in designing for web interfaces and collaborating across departments.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Assisted in designing and refining 𝘂𝘀𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲𝘀 𝗳𝗼𝗿 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀.• Supported 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 to ensure design consistency.• 𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝘁𝗼 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝗰𝗵𝗼𝗶𝗰𝗲𝘀.

Karachi

As a Web Developer at AL ASR Group, I focused on front-end and back-end development tasks, building reusable code libraries and troubleshooting technical issues. This experience helped me develop a strong foundation in web development and debugging, contributing to the successful delivery of client websites.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Assisted in 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗮𝗻𝗱 𝘄𝗲𝗯 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀.• Troubleshooted and debugged 𝗳𝗿𝗼𝗻𝘁-𝗲𝗻𝗱 𝗮𝗻𝗱 𝗯𝗮𝗰𝗸-𝗲𝗻𝗱 issues.• Developed 𝗿𝗲𝘂𝘀𝗮𝗯𝗹𝗲 𝗰𝗼𝗱𝗲 𝗹𝗶𝗯𝗿𝗮𝗿𝗶𝗲𝘀 for future projects

Islamabad

During my time as a Graphic Designer at PriceOye, I focused on visual design tasks, including logo design and the creation of marketing materials. This freelance role allowed me to explore creative design while working closely with clients to bring their vision to life.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Designed 𝗹𝗼𝗴𝗼𝘀, 𝗺𝗼𝗰𝗸𝘂𝗽𝘀, 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀.• 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 to create visually compelling branding assets.• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗱𝗲𝘀𝗶𝗴𝗻𝘀 that were aligned with brand identity.

Master'S Degree, Industrial And Product Design, A+

Bachelor Of Science - Bs, Information Technology

Bachelor Of Science - Bs, Aerospace, Aeronautical And Astronautical/Space Engineering