Commissioning many years of Events and Marketing experience during a time when we are having to fiercely adapt, discover and grow. Converting the challenges that 2020/21 presents, into opportunities for maximising engagement. • Planning and Production of events of all scales and styles + CovidSAFE compliant• Virtual event production and delivery• Stakeholder Engagement and Communications Strategy, Plans, Content, Copywriting, Design and Delivery

Responsible for the planning and execution of all operations as a part of the Major Events and Festivals Team for Sydney NYE 2020. Included the multi-venue coordination of Sydney CBD and surrounds infrastructure, volunteer management, public information and visitor engagement in support of an estimated 1.6 million attendees. Utilised events software Ungerboeck, and project management software Jira.

Responsible for the development and delivery of the department engagement program. Led workshops to obtain insights and leverage opportunities with partner agencies, in order to maximise engagement amongst communities. Project managing communications activity, focusing on awareness, client engagement and new services. Responsible for online CMS updates in line with user experience and government best practice. Achievements:• Appointed main liaison for communications and logistics for a large-scale whole-of-government event involving over 25 government agencies and 300 volunteers.• Streamlined existing business processes using customer centred design and adherence to Digital Standards.• Promoted to oversee the exercises program including allocation of $500,000 to eligible proposals, year-end financial reconciliation and ministerial briefs.

Developing the event program and ensuring not only maximum, but relevant ROI. Brainstorming ideas for new project initiatives, how to best reach audiences and tactical solutions.Achievements:• Project managed trade event including establishment of marketing collateral suite, merchandise, and branded displays.• Generated higher than anticipated footfall to the inaugural trade stand at an annual industry event.• Gained buy in from C level management in relation to innovative concepts and budget negotiations.• Secured ongoing full-time position at Dept. of Justice as Project Officer.

Operated under project-based freelancing for an end to end event planning and delivery service. Projects included strategy mapping, community engagement, evaluation and analysis of process, brand activations, and concept generation for new and innovative ways to grab the attention of target audience.Achievements:• Increased customer satisfaction rating from 4.1 to 8.8 for a quarterly event by responding to customer needs.• Developed a complete 12-month community engagement calendar with digital communications plan.• Increased engagement by 22% for an annual online promotional campaign through engaging content and social media best practice.Companies I have contracted for include Damac (Sep 15 – Nov 15), Dubai Properties (Feb 16 – Apr 16), Volunteer work with Workaway in Spain (Jun 16 – Sep 16), Zurich Financial Services Australia (Dec 16 – Feb 17).

Led a team of 12 to produce high quality projects that encompassed events, campaigns and activations. Accountable for all event budgets, logistics, theming, F&B, AV, production and overall vendor and sponsor management. Maintained up to date knowledge of market trends and developed turnkey event and promotional solutions for VIP clients.Achievements:• Increased proposal win rate by 30% by controlling output of the department and successful negotiations.• Coached the team to produce 8 proposals for 4 different clients, within 2 weeks by optimising workflow schedules.• Implemented agile workflow scheduling and decreased the time taken per project by 20% as a direct result.• Appointed account manager for VIP meetings with external stakeholders.

Promoted to lead the events team and executed the marketing strategy for a portfolio of over 50 professional development workshops annually. Accountable for adjusting CRM in accordance with data analytics, portfolio priorities and industry trends. Also, responsible for negotiating contracts related to event production, maintaining relationships with key sponsors and briefing internal/external stakeholders which included sales, digital teams, creative agencies and senior management. Achievements:• Developed acquisition promotions which led to a 23% increase in event attendance.• Established an events micro site to enhance user experience and drive leads.• Negotiated long term agreements and saved 20% on events and marketing expenditure.

Ensuring events exposure in all marketing communications and developing content. Overall responsibility for the smooth execution of events portfolio. Also, responsible for the accurate and timely distribution of marketing communications utilising mediums including EDM, online, print, digital media and e-newsletter to a 10,000+ member database.Achievements:• Introduced the events portfolio to the Thomson Reuters End of Year Sale; generated 54k.• Successfully executed the ALB Awards black tie dinner for 500+ high profile guests.• Developed marketing communications in support of online traffic and sales; e-store sales reached 39k.• Established alignment between events and marketing department leading to an internal promotion.

Overall production, marketing and budget responsibility of retail division. Developing proposals for sponsorships, trade shows and customer networking functions.Achievements:• Aligned the sales and marketing functions for all events and increased footfall by 26% as a result.• Won ‘Best Custom Built Stand’ Award at Pharmacy Expo.• Received the Tyco Excellence Award for ‘Managing Diversity’.• Developed ongoing relationships with industry associations which resulted in priority exposure and discounted advertising rates.