- Conducted extensive research and comprehensive analysis of NASA's SBIR/STTR department's current marketing strategies and external outreach efforts, providing critical insights into the department's existing landscape.- Developed an ambitious proposal outlining a forward-thinking vision for the department's marketing initiatives. Central to this proposal was the groundbreaking idea of establishing program-specific social media platforms, poised to revolutionize the department's approach and operations.- Took active part in advancing diversity within SBIR initiatives by introducing creative strategies for engagement and outreach and utilizing social media platforms strategically to broaden participation, ensuring a more inclusive and dynamic program.

- Spearheaded the management of CPL's social media presence, overseeing content creation, curation, post scheduling, and performance analysis across all social media accounts.- Successfully amplified social media engagement by devising and executing a targeted content strategy, emphasizing subscription packages and workshop courses. This initiative resulted in a noteworthy upswing in engagement on CPL's social media platforms and website, translating into increased revenue.- Introduced innovative internal solutions to optimize productivity, particularly by automating post scheduling for recurring events and refining team workflows, significantly enhancing efficiency within the team.- Pioneered the development of a comprehensive workflow documentation process, resulting in a remarkable 20% uptick in team productivity levels.- Designed and implemented a sophisticated marketing campaign management spreadsheet, facilitating streamlined campaign tracking and management.- Maintained a consistent track record of achieving an average monthly increase of 6% in both following and engagement across all company profiles and networks.

- Partnered with cross-functional team leads to co-create a comprehensive internal workforce guide, aimed at improving the remote onboarding experience for new employees, resulting in smoother transitions and increased employee satisfaction.- Spearheaded the design and development of an entire merchandise line, executed a dynamic marketing campaign, and produced compelling visual assets for multiple artists within the Universal Music Group enterprise label.- Employed Adobe Suite, Canva, and Google Suite systems to deliver outstanding creative work that amplified brand presence and artist recognition.- Effectively managed communication with project managers and developer teams remotely, taking charge of estimation and prioritization for all marketing campaigns. This proactive approach led to improved project efficiency and campaign optimization.

- Partnered with cross-functional team leads to co-create a comprehensive internal workforce guide, aimed at improving the remote onboarding experience for new employees, resulting in smoother transitions and increased employee satisfaction.- Spearheaded the design and development of an entire merchandise line, executed a dynamic marketing campaign, and produced compelling visual assets for multiple artists within the Universal Music Group enterprise label.- Employed Adobe Suite, Canva, and Google Suite systems to deliver outstanding creative work that amplified brand presence and artist recognition.- Effectively managed communication with project managers and developer teams remotely, taking charge of estimation and prioritization for all marketing campaigns. This proactive approach led to improved project efficiency and campaign optimization.