Amanda Álvarez

Amanda Álvarez Email and Phone Number

Social Strategy Director @ McCann New York
New York, United States
Amanda Álvarez's Location
Brooklyn, New York, United States, United States
Amanda Álvarez's Contact Details
About Amanda Álvarez

Amanda Alvarez: A social expert, driving creative digital strategy + brand content for their clients across industries; a culture-driver, inserting brands into trending conversations; a competitive gamer + member of the Philadelphia sports clergy. They always know what's trending just as well as they know Nick Foles' final stats from Super Bowl LII. If you're looking for the most up-to-date NBA and WNBA news recaps, they've got you covered there too. Amanda is a graduate of the Boston University College of Communication, where they earned a bachelor's degree in Public Relations, Advertising, and Applied Communication, with a concentration in political science. Currently, they sit on the New York Brand team, supporting clients like Cheez-It, Rice Krispies Treats and 5-Hour Energy, and serve as the X (Twitter) lead for Weber Shandwick’s Platform IQ offering. Previously, Amanda has worked on consumer health and pharmaceutical brands, with patient advocacy groups, and within the Massachusetts State Legislature.

Amanda Álvarez's Current Company Details
McCann New York

Mccann New York

View
Social Strategy Director
New York, United States
Website:
mccannny.com
Employees:
362
Amanda Álvarez Work Experience Details
  • Mccann New York
    Social Strategy Director
    Mccann New York
    New York, United States
  • Weber Shandwick
    Sr. Manager, Social & Emerging Platform Strategy, Brand
    Weber Shandwick Jan 2024 - Present
    New York, Ny, Us
  • Weber Shandwick
    Programming Chair, Liga
    Weber Shandwick Jan 2024 - Present
    New York, Ny, Us
  • Weber Shandwick
    X (Twitter) Lead, Platform Iq
    Weber Shandwick Apr 2022 - Present
    New York, Ny, Us
  • Weber Shandwick
    Chief Of Staff, Noir Business Resource Group
    Weber Shandwick Jan 2023 - Present
    New York, Ny, Us
  • Weber Shandwick
    Senior Strategist, Global Social Media Lead, Chevrolet
    Weber Shandwick Feb 2022 - Jan 2024
    New York, Ny, Us
  • Lippe Taylor
    Senior Account Supervisor, Digital
    Lippe Taylor Aug 2021 - Feb 2022
    New York, Ny 1, Us
    • Create social and digital strategies for brands in the consumer, lifestyle and health spaces across channels• Scout, vet and manage influencer talent across brands; develop influencer strategies• Lead development and manage metrics reporting post-product launch and announcements as well as quarterly social metrics reporting• Manage client relationships• Develop social editorial calendars for several clients for internal and external audiences• Lead Diversity, Equity and Inclusion events, including guest speaker events• Co-lead culture jacking efforts (cultural and social trends) and plan client executions• Ideate, plan and execute experiential activations• Create executive visibility strategies• Author industry POVs• Develop global web traffic reports
  • Gci Health
    Account Supervisor, Digital
    Gci Health Jul 2020 - Aug 2021
    New York, Ny, Us
    • Create strategies for branded and unbranded social channels• Manage patient advocacy relationships and partnerships in branded and unbranded capacities• Lead and manage robust daily and weekly social media monitoring reports, including AE reporting• Create social media strategies for medical meetings and conferences• Develop social editorial calendars for several clients for internal and external audiences• Manage social communities on three social platforms, (Facebook, LinkedIn and Twitter)• Lead development of content creation for branded Rx social media both organic and paid• Lead new channel launch on Instagram• Lead Diversity, Equity and Inclusion events, including guest speaker events• Lead strategy and launch of new social channels
  • Weber Shandwick
    Senior Associate, Digital + Diversity, Equity & Inclusion Co-Lead
    Weber Shandwick Oct 2019 - Jul 2020
    New York, Ny, Us
    • Manage and lead relationship with Corporate client for all things related to corporate media monitoring• Lead and manage robust daily and weekly media monitoring reports to keep clients abreast of news• Lead development and manage metrics reporting post-product launch and announcements, which include traditional and social media• Develop and maintain administrative documents, including client meeting agendas and meeting recaps• Build media contact lists for top-tier and trade pitch efforts related to product launches and announcements• Create several campaign materials, including social copy, press releases, Q&As, etc.• Develop social editorial calendars for several clients for internal and external audiences• Manage social communities on three social platforms, (Facebook, LinkedIn and Twitter)• Lead development of content creation for branded Rx social media, particularly related to FDA regulation• Serve as internal and client contact for all social media platform functionality, advertising rules and overall platform features (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.)• Lead development of quarterly performance reports for social channels• Develop social media content development for Spanish audiences and manage Spanish-speaking social media communities• Lead Diversity, Equity and Inclusion events, including guest speaker events
  • Weber Shandwick
    Associate, Digital
    Weber Shandwick Apr 2018 - Oct 2019
    New York, Ny, Us
  • Fleishmanhillard
    Corporate Reputation Group
    Fleishmanhillard Aug 2017 - Mar 2018
    St. Louis, Mo, Us
    • Develop and manage media monitoring documents to keep clients abreast of news concerning the Company• Create and build media lists and draft pitches to those included to secure coverage for an array of corporate clients• Develop and activate crisis management plans, including internal and external messages for traditional and social media• Assist in drafting new business RFPs, providing key research on competitor share of voice in both traditional and social media • Develop and maintain administrative documents, including client meeting agendas and meeting recaps• Lead development and manage first ever quarterly reporting document for client, which included traditional and social media share of voice• Manage editorial calendar creation and monthly performance reporting, noting which social strategies were effective and why• Execute corporate narratives via thought leadership ghostwriting (op-eds, LinkedIn blog posts, etc.)• Develop award-winning Corporate Social Responsibility Report• Manage a biweekly internal newsletter that summarized client wins and new business opportunities
  • Commonwealth Of Massachusetts
    Legislative Aide, Office Of Representative Jeffrey Sanchez; Healthcare Financing Committee
    Commonwealth Of Massachusetts Sep 2016 - Jun 2017
    Boston, Ma, Us
    • Serve as a liaison from the district to the Member by maintaining an awareness of and involvement in the district affairs and issues and by reporting frequently to the Member• Plan, coordinate and execute all community events hosted by the Member, including a large Toy Drive and holiday events for the underprivileged in the district• Coordinate and attend all meetings and hearings that include the Member, including lobbyist meetings, speaking opportunities, constituent meetings, meetings with other legislative Members and agencies• Prepare the Member for public events, including interviews with the media and speaking opportunities• Manage and create content for all channels of the Representative, including LinkedIn, Twitter, Facebook and his website• Receive constituent requests through personal meetings, correspondence or telephone conversations; analyze which appropriate state, local or federal agency should be contacted and manage the communication• Draft letters of support and recommendation for constituents as well as maintain constituent service records• Respond to legislative and general inquiries regarding state, local and federal government• Advise and assist with drafting legislation, including thoroughly researching and reporting• Track bills and legislation through legislature
  • Boston University
    Office/Student Manager/Supervisor
    Boston University Oct 2012 - Sep 2016
    Boston, Ma, Us
    • Submit all purchase order invoices for businesses within the George Sherman Union and Buick Street Market• Manage inventory, daily sales, scheduling and payroll management for several businesses across Dining Services• Plan, direct, or coordinate activities for multiple dining locations across the Campus• Manage a staff of 25+ employees and train new hires• Monitor food preparation methods, portion sizes, and garnishing as well as presentation of food to ensure it is prepared and presented in an acceptable manner
  • Boston University
    Program Advisor
    Boston University Mar 2014 - Aug 2014
    Boston, Ma, Us
    • Receive and assist new students and parents with all things related to Orientation • Serve as an on-site resource for parents and students• Plan, direct, coordinate several new student and new parent activities throughout the summer for 8 different sessions of Orientation, including materials development, floor plan design, technical set up and hosting these events• Manage 65 Student Advisors, who managed 10-20 students a week each• Manage up to 600 parents of Boston University students weekly
  • Nike
    Athlete
    Nike Oct 2015 - Jun 2016
    Beaverton, Or, Us
  • Prlab At Boston University
    Account Executive
    Prlab At Boston University Aug 2015 - Dec 2015
    Boston, Massachusetts , Us
    • Social media account management; channels include Facebook and Twitter, as well as management of the client’s website• Editorial content calendar creation• Lead various client status meetings• Create and build media lists and draft pitches to those included to secure coverage• Serve as on-site resource and communications contact at several client events

Amanda Álvarez Skills

Spanish Customer Service Microsoft Office Public Relations Social Media Public Speaking Teaching Powerpoint Microsoft Word Event Planning Microsoft Excel Research Community Outreach Indesign Garageband Imovie Adobe Illustrator Adobe Photoshop Bilingualism Leadership Teamwork Facebook Editing Time Management Management Media Relations Crisis Communications Crisis Management Community Relations Management

Amanda Álvarez Education Details

  • Boston University
    Boston University
    And Applied Communication
  • Merion Mercy Academy
    Merion Mercy Academy
    High School Diploma

Frequently Asked Questions about Amanda Álvarez

What company does Amanda Álvarez work for?

Amanda Álvarez works for Mccann New York

What is Amanda Álvarez's role at the current company?

Amanda Álvarez's current role is Social Strategy Director.

What is Amanda Álvarez's email address?

Amanda Álvarez's email address is am****@****oys.com

What schools did Amanda Álvarez attend?

Amanda Álvarez attended Boston University, Merion Mercy Academy.

What are some of Amanda Álvarez's interests?

Amanda Álvarez has interest in Civil Rights And Social Action, Education, Politics, Human Rights.

What skills is Amanda Álvarez known for?

Amanda Álvarez has skills like Spanish, Customer Service, Microsoft Office, Public Relations, Social Media, Public Speaking, Teaching, Powerpoint, Microsoft Word, Event Planning, Microsoft Excel, Research.

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