Amanda Álvarez Email and Phone Number
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Amanda Alvarez: A social expert, driving creative digital strategy + brand content for their clients across industries; a culture-driver, inserting brands into trending conversations; a competitive gamer + member of the Philadelphia sports clergy. They always know what's trending just as well as they know Nick Foles' final stats from Super Bowl LII. If you're looking for the most up-to-date NBA and WNBA news recaps, they've got you covered there too. Amanda is a graduate of the Boston University College of Communication, where they earned a bachelor's degree in Public Relations, Advertising, and Applied Communication, with a concentration in political science. Currently, they sit on the New York Brand team, supporting clients like Cheez-It, Rice Krispies Treats and 5-Hour Energy, and serve as the X (Twitter) lead for Weber Shandwick’s Platform IQ offering. Previously, Amanda has worked on consumer health and pharmaceutical brands, with patient advocacy groups, and within the Massachusetts State Legislature.
Mccann New York
View- Website:
- mccannny.com
- Employees:
- 362
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Social Strategy DirectorMccann New YorkNew York, United States -
Sr. Manager, Social & Emerging Platform Strategy, BrandWeber Shandwick Jan 2024 - PresentNew York, Ny, Us -
Programming Chair, LigaWeber Shandwick Jan 2024 - PresentNew York, Ny, Us -
X (Twitter) Lead, Platform IqWeber Shandwick Apr 2022 - PresentNew York, Ny, Us -
Chief Of Staff, Noir Business Resource GroupWeber Shandwick Jan 2023 - PresentNew York, Ny, Us -
Senior Strategist, Global Social Media Lead, ChevroletWeber Shandwick Feb 2022 - Jan 2024New York, Ny, Us -
Senior Account Supervisor, DigitalLippe Taylor Aug 2021 - Feb 2022New York, Ny 1, Us• Create social and digital strategies for brands in the consumer, lifestyle and health spaces across channels• Scout, vet and manage influencer talent across brands; develop influencer strategies• Lead development and manage metrics reporting post-product launch and announcements as well as quarterly social metrics reporting• Manage client relationships• Develop social editorial calendars for several clients for internal and external audiences• Lead Diversity, Equity and Inclusion events, including guest speaker events• Co-lead culture jacking efforts (cultural and social trends) and plan client executions• Ideate, plan and execute experiential activations• Create executive visibility strategies• Author industry POVs• Develop global web traffic reports -
Account Supervisor, DigitalGci Health Jul 2020 - Aug 2021New York, Ny, Us• Create strategies for branded and unbranded social channels• Manage patient advocacy relationships and partnerships in branded and unbranded capacities• Lead and manage robust daily and weekly social media monitoring reports, including AE reporting• Create social media strategies for medical meetings and conferences• Develop social editorial calendars for several clients for internal and external audiences• Manage social communities on three social platforms, (Facebook, LinkedIn and Twitter)• Lead development of content creation for branded Rx social media both organic and paid• Lead new channel launch on Instagram• Lead Diversity, Equity and Inclusion events, including guest speaker events• Lead strategy and launch of new social channels -
Senior Associate, Digital + Diversity, Equity & Inclusion Co-LeadWeber Shandwick Oct 2019 - Jul 2020New York, Ny, Us• Manage and lead relationship with Corporate client for all things related to corporate media monitoring• Lead and manage robust daily and weekly media monitoring reports to keep clients abreast of news• Lead development and manage metrics reporting post-product launch and announcements, which include traditional and social media• Develop and maintain administrative documents, including client meeting agendas and meeting recaps• Build media contact lists for top-tier and trade pitch efforts related to product launches and announcements• Create several campaign materials, including social copy, press releases, Q&As, etc.• Develop social editorial calendars for several clients for internal and external audiences• Manage social communities on three social platforms, (Facebook, LinkedIn and Twitter)• Lead development of content creation for branded Rx social media, particularly related to FDA regulation• Serve as internal and client contact for all social media platform functionality, advertising rules and overall platform features (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.)• Lead development of quarterly performance reports for social channels• Develop social media content development for Spanish audiences and manage Spanish-speaking social media communities• Lead Diversity, Equity and Inclusion events, including guest speaker events -
Associate, DigitalWeber Shandwick Apr 2018 - Oct 2019New York, Ny, Us -
Corporate Reputation GroupFleishmanhillard Aug 2017 - Mar 2018St. Louis, Mo, Us• Develop and manage media monitoring documents to keep clients abreast of news concerning the Company• Create and build media lists and draft pitches to those included to secure coverage for an array of corporate clients• Develop and activate crisis management plans, including internal and external messages for traditional and social media• Assist in drafting new business RFPs, providing key research on competitor share of voice in both traditional and social media • Develop and maintain administrative documents, including client meeting agendas and meeting recaps• Lead development and manage first ever quarterly reporting document for client, which included traditional and social media share of voice• Manage editorial calendar creation and monthly performance reporting, noting which social strategies were effective and why• Execute corporate narratives via thought leadership ghostwriting (op-eds, LinkedIn blog posts, etc.)• Develop award-winning Corporate Social Responsibility Report• Manage a biweekly internal newsletter that summarized client wins and new business opportunities -
Legislative Aide, Office Of Representative Jeffrey Sanchez; Healthcare Financing CommitteeCommonwealth Of Massachusetts Sep 2016 - Jun 2017Boston, Ma, Us• Serve as a liaison from the district to the Member by maintaining an awareness of and involvement in the district affairs and issues and by reporting frequently to the Member• Plan, coordinate and execute all community events hosted by the Member, including a large Toy Drive and holiday events for the underprivileged in the district• Coordinate and attend all meetings and hearings that include the Member, including lobbyist meetings, speaking opportunities, constituent meetings, meetings with other legislative Members and agencies• Prepare the Member for public events, including interviews with the media and speaking opportunities• Manage and create content for all channels of the Representative, including LinkedIn, Twitter, Facebook and his website• Receive constituent requests through personal meetings, correspondence or telephone conversations; analyze which appropriate state, local or federal agency should be contacted and manage the communication• Draft letters of support and recommendation for constituents as well as maintain constituent service records• Respond to legislative and general inquiries regarding state, local and federal government• Advise and assist with drafting legislation, including thoroughly researching and reporting• Track bills and legislation through legislature -
Office/Student Manager/SupervisorBoston University Oct 2012 - Sep 2016Boston, Ma, Us• Submit all purchase order invoices for businesses within the George Sherman Union and Buick Street Market• Manage inventory, daily sales, scheduling and payroll management for several businesses across Dining Services• Plan, direct, or coordinate activities for multiple dining locations across the Campus• Manage a staff of 25+ employees and train new hires• Monitor food preparation methods, portion sizes, and garnishing as well as presentation of food to ensure it is prepared and presented in an acceptable manner -
Program AdvisorBoston University Mar 2014 - Aug 2014Boston, Ma, Us• Receive and assist new students and parents with all things related to Orientation • Serve as an on-site resource for parents and students• Plan, direct, coordinate several new student and new parent activities throughout the summer for 8 different sessions of Orientation, including materials development, floor plan design, technical set up and hosting these events• Manage 65 Student Advisors, who managed 10-20 students a week each• Manage up to 600 parents of Boston University students weekly -
AthleteNike Oct 2015 - Jun 2016Beaverton, Or, Us -
Account ExecutivePrlab At Boston University Aug 2015 - Dec 2015Boston, Massachusetts , Us• Social media account management; channels include Facebook and Twitter, as well as management of the client’s website• Editorial content calendar creation• Lead various client status meetings• Create and build media lists and draft pitches to those included to secure coverage• Serve as on-site resource and communications contact at several client events
Amanda Álvarez Skills
Amanda Álvarez Education Details
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Boston UniversityAnd Applied Communication -
Merion Mercy AcademyHigh School Diploma
Frequently Asked Questions about Amanda Álvarez
What company does Amanda Álvarez work for?
Amanda Álvarez works for Mccann New York
What is Amanda Álvarez's role at the current company?
Amanda Álvarez's current role is Social Strategy Director.
What is Amanda Álvarez's email address?
Amanda Álvarez's email address is am****@****oys.com
What schools did Amanda Álvarez attend?
Amanda Álvarez attended Boston University, Merion Mercy Academy.
What are some of Amanda Álvarez's interests?
Amanda Álvarez has interest in Civil Rights And Social Action, Education, Politics, Human Rights.
What skills is Amanda Álvarez known for?
Amanda Álvarez has skills like Spanish, Customer Service, Microsoft Office, Public Relations, Social Media, Public Speaking, Teaching, Powerpoint, Microsoft Word, Event Planning, Microsoft Excel, Research.
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