- Collaborated with cross-functional teams to define and maintain a cohesive brand voice on LinkedIn, Instagram, and our website. - Worked with 5 teams to curate content, ensuring that each team’s objectives were effectively communicated through social media- Drove audience growth by creating platform-specific content and using social media trends, increasing follower count by 5%.- Designed 5+ engaging Instagram posts every month, aligning with the organization’s overall goals and community interests.

- Developed weekly marketing trend newsletters to 300+ clients, achieving a 65% open rate & boosting overall client engagement.- Monitored and analyzed industry trends, delivering insights that resulted in a 5% boost in influencer campaign engagement rates.- Streamlined company records by utilizing Google Suite, improving data management processes and operational efficiency.- Built 500+ strategic creator partnerships through influencer sourcing to maximize campaign performance and client satisfaction.

- Managed and curated content on 3 social platforms, maintaining brand aligned storytelling that increased engagement by 10%.- Led the development for 15+ events, coordinating logistics and promotions, driving a 10% increase in community engagement.- Promoted campus events to increase recognition and engagement, aligning with our mission and increasing attendance by 50%.- Ensured the Malaysian community remained connected and represented, creating a space that celebrated culture and unity.

- Used Traackr to monitor and analyze campaign performance metrics, finding insights that boosted customer retention by 2%.- Coordinated 3+ PR events per quarter, generating up to RM500K in earned media value (EMV) and boosting brand visibility.- Developed creatives and executed product launch events to boost brand presence, achieving over RM1M in earned media value.- Cultivated and maintained relationships with 50+ influencers, driving a 5% increase in targeted audience reach for campaigns.- Crafted 20+ comprehensive proposals aligning event goals and strategies with teams and external agencies for smooth execution.

- Conducted in-depth market research & competitor analysis, identifying 3 growth opportunities that boosted engagement by 10%- Increased viewership by 380% through the production of visually engaging content for TikTok using DaVinci Resolve 18.- Collaborated in the development of marketing strategies by contributing ideas and insights during team brainstorming sessions.- Scheduled and published posts across 2 platforms to maintain consistent brand presence by managing the social media calendar.