Strategy Formulation:- Develop and implement the long-term direction for the brand.- Develop, maintain and administer relevant reporting and planning systems.- Provide financial justification for proposals and show a positive ROI.- Develop and manage the required budget to achieve the brand objectives- Develop and manage brand relevant projects to achieve set objectives.- Provide a 12 month rolling sales projections, expenses with assumptions for the designated brand. - Conduct market research and analysis to understand consumers, trends and competitors.- Determine market requirements for existing and future products.- Monitor, review and report on the effectiveness of planned branding activities.- Manage the trademarks intellectual properties for the brand.- Develop and maintain the company’s brands image and reputation through suitable PR activities.Leadership:- Set a clear vision and strategy for the brand that reflects the DST overall strategy- Develop and communicate the brand position and value.- Develop, implement and monitor the designated brand plans and projects of DST- Select and liaise with media, branding, and advertising agencies providing clear briefs, expectations, budgets and timing.- Participate in the management team, providing support, challenge assumptions and compliment the members of the team- Lead research and product development.Business Excellence:- Set, monitor and achieve targets for designated brand.- Develop effective brand marketing tools and techniques to drive the development of the brand aligned with DST brand strategy.- Identify suitable new market/product needs and deliver long term profitable growth.- Conduct relevant research, collect and evaluate market data, analysis of customer research, current market and competitor information.People Development:- Recruit, motivate, coach, train and develop the relevant staff as and when required on the designated brand strategy.

• Responsible for market share, top line and bottom-line deliverables in line with budget.• Leverage consumer/ trade/ competitor understanding to develop 3 year strategic plan for category, including volume, revenue, gross margin and marketing spend objectives for up to 150 countries.• Define, develop and execute NPDs in all recommended strategic markets with a global footprint.• Define, and enforce through Sales function network optimal category product range by region/ Country to maximize customer revenue, consumer off take. • Define and enforce through sales function network best consumer price benchmarking vs Competition to optimize price realization vs. consumer off take.• Define and implement through sales function geographic expansion plans for specific products in Category.• Completely responsible for ATL, BTL and consumer research.• Monitor brand health on continuous basis through all possible mediums.• Define category performance KPIs by region/ countries, monitor ongoing achievements against KPIs and take corrective actions where needed.• Define best practice observed in markets and generalize it through the regions/ country network• Monthly & ad-hoc analysis using IRI database, retail EPOS, and other relevant data proactively to provide systematic analysis and recommendations on for the category;• Pro-active, value adding category analysis, highlighting opportunities• Establish directions for brand planning process to make a healthier brand architecture.• Utilize relevant data within the business for category tracking, NPD analysis, price and distribution tracking and category reviews• Product development, packaging development, health registrations• Liaise with suppliers on production and delivery schedule

• Planning, Organizing, Leading & Controlling category P&L.• Managing budgets & deploying investments with measured returns.• Designing marketing strategies through marketing mix to support sales.• Managing & leading communication, activation & innovation.• Carrying out NPD to address continuous changing market needs.• Crafting product launch procedures and monitoring upto execution.• Heading SnOP & CFT meetings regularly to integrate internal functions.• International traveling to scan market for possible product expansion.• Carrying out Market Research with AC Neilson and other agencies.• Liaise with external agencies for activation to attain trials, repeat & loyalty.