Led the end to end design and development of Bala Benzine, a free mobile web app for Carpooling in Lebanon - part of the BalaBenzine initiative started by Joe Achkar and Julia Khouri to solve mobility problems in Lebanon with soaring fuel prices after the economic collapse. This included:. Ad campaign designs- Full UI/UX design- Full stack development (ReactJS + Strapi - based on NodeJS) as well as devops - User research and usability tests to inform experience decisions… Show more Led the end to end design and development of Bala Benzine, a free mobile web app for Carpooling in Lebanon - part of the BalaBenzine initiative started by Joe Achkar and Julia Khouri to solve mobility problems in Lebanon with soaring fuel prices after the economic collapse. This included:. Ad campaign designs- Full UI/UX design- Full stack development (ReactJS + Strapi - based on NodeJS) as well as devops - User research and usability tests to inform experience decisions and designs- Crafting multi-platform (web and print) graphics and landing pages for marketing campaignsFor more info, I've written a small article about this experience:https://www.linkedin.com/pulse/when-life-gives-you-time-amine-alameddine/ Show less

Currently leading end-to-end design and development of Via Konnect, a tech startup in the travel space that empowers travel content creators to build and monetize their travel experiences.This included extensive UX research and User Interviews with high followers travel influencers that informed the main design decisions for the Travel Authoring platform, and later similarly for the travel marketplace.I developed the full design system and UI for all the platform portals. And as… Show more Currently leading end-to-end design and development of Via Konnect, a tech startup in the travel space that empowers travel content creators to build and monetize their travel experiences.This included extensive UX research and User Interviews with high followers travel influencers that informed the main design decisions for the Travel Authoring platform, and later similarly for the travel marketplace.I developed the full design system and UI for all the platform portals. And as part of the full product cycle, I was responsible for building the tech stack and infrastructure, as well as the recruitment of the dev team I led for the 3 sub-products: Marketplace, Authoring, and Admin Dashboard.Other misc responsibilities included the creation of onboarding video content for creators. Show less

Caustik is an award-winning studio of artists empowered by technology to inspire and augment businesses of all sizes through meaningful visual storytelling.My main responsibilities as Creative Director included:• Oversaw nearly all projects in the studio, leading the concept development and actively involved in the design and animation processes. • Developed the creative and technical frameworks for successfully managing the production of animated projects with various types of… Show more Caustik is an award-winning studio of artists empowered by technology to inspire and augment businesses of all sizes through meaningful visual storytelling.My main responsibilities as Creative Director included:• Oversaw nearly all projects in the studio, leading the concept development and actively involved in the design and animation processes. • Developed the creative and technical frameworks for successfully managing the production of animated projects with various types of constraints, including identifying tools, assets, and budgeting as well as scheduling strategies.• Identified, recruited and managed the diverse local and remote talent pools needed for the production of incoming projects.• Mentored local and remote talents technically and creatively to integrate Caustik's value proposition.• Identified ancillary markets for Caustik's services.• Positioned the Caustik brand as a leading service provider of animated content in the MENA region.• Made Caustik one of the most sought after companies to work for in the animation space in the MENA region. Show less

• Co-Founded and registered Caustik Studios SAL and Caustik International SAL Offshore.• Established the offices and resources needed to operate.• Developed the technical and creative frameworks for handling the various types of commercial projects.• Onboarded the right talent pool of creative and technical artists.• Created and Produced self-promotional content for Caustik to build the company's portfolio of services to attract new clients.• Handled client account… Show more • Co-Founded and registered Caustik Studios SAL and Caustik International SAL Offshore.• Established the offices and resources needed to operate.• Developed the technical and creative frameworks for handling the various types of commercial projects.• Onboarded the right talent pool of creative and technical artists.• Created and Produced self-promotional content for Caustik to build the company's portfolio of services to attract new clients.• Handled client account management.• Consulted and advised clients on the best strategies to proceed with regarding animated content productions.• Actively involved in the design/art direction, animation, and technical direction process, leading a team of expert artists to produce high quality animated content under very tight deadlines (advertising/ concert visuals/explainer videos/infographics). Show less

• Co-Founded and registered Duckraid SARL, an archviz and motion design company.• Established the offices and resources needed to operate.• Handled all Art & Technical Direction related to Archviz production including look & asset development.• Identified the resources and technologies needed and implemented them to gain a competitive advantage (Render engine choices, compositing workflows, asset management).

• Responsible for Art Direction/Look Development of all animated content as well as their animation.• Key Accounts handled: MBC Group Promos (MBC, MBC Max), Rotana, Pepsico.

• Responsible for Technical Pipeline development for the company's CGI projects.• Handled animated content creation for the advertising industry working as a CG Generalist

Roles: Set up pipelines for other artists to use.Create and deploy processes to help with design automationCreate animated content for the agency brands using these processes.Few brands I've helpedSony PS3 / Europe launchAdidas Originals COI & NHS

Trained on the VFX comprehensive course in london, in advanced compositing and animation workflow.Acquired skills in:Rotoscoping, Keying, wire removal, node compositing, color grading.Rigging and skinning techniques, particle systems and dynamics as well as integration with Real Flow for advanced dynamics simulations.Intro to mel scripting.

3D artist on the Aga Khan competition. Produced various archviz imagery and authored a Flash presentation.

Founder and Manager of TAKA Design Studio, a multi-disciplinary company in the fields of Graphic Design, and Architectural visualization.