Data Science with Python, App Store Optimization (ASO), Paid User Acquisition (UA), Retention, Monetization & Reengagement Marketing.Data Science & Analytics tasks:• Leveraging Python, Pandas, JQL, SQL, Google Sheets, and PowerBI for data-driven insights and performance tracking.Paid acquisition (UA) tasks:• Hands-on campaign planning, execution, and optimization (A/B testing) on all paid advertising channels (Search, Social, Video Networks) • Working with design for creative ad assets, custom product pages for user acquisition, etc.Organic acquisition (ASO) tasks:• Collaboration with ASO to optimize app store listing's visibility and conversion rate to improve organic performance through PPO experimentation, in-app events, and featuring's.Monetization tasks:• Collaboration with Monetization & Product to optimize paid conversion rates to improve LTV & revenue generation through paywall experimentation, feature development, and AARRR funnel metric optimization.Customer relationship management (CRM) tasks:• Drive retention and monetization through implementation of properly crafted user journeys & reengagement marketing• Crafting push notifications, in-app messages, newsletters, email marketing for the purpose of converting existing users• Coordination of assets and media creation + A/B testing

Project Management Responsibilities:Project Oversight: • Managed a $0.5 million project involving the development of a Blockchain-based game for web and mobile platforms, including a website and an NFT marketplace.Sprint and Scheduling Management: • Oversaw Sprint planning, conducted retrospectives, managed scheduling and Gantt Charts, provided project estimations, and contributed to new proposal initiatives. • Created and maintained a product backlog, prioritized tasks, assigned responsibilities, and participated in daily Scrum meetings to ensure project timelines and quality standards.Client Communication: • Translated client requirements into detailed specifications, ensured documentation was reviewed and approved, and maintained clear communication with clients. • Conducted weekly or monthly Sprint reviews with stakeholders to demonstrate project progress.Task Management: • Created and maintained a product backlog, prioritized tasks, assigned responsibilities, and participated in daily Scrum meetings to ensure project timelines and quality standards. • Facilitated team communication and task delegation using tools such as Slack, Skype, Trello, and JIRA.Risk Management: Identified potential risks, proactively resolved issues, and reported forecasts and risk management strategies to senior management.

Mobile user acquisition, monetization, and retention of Apps & Games.Organic acquisition (ASO) tasks:• Optimization of app store listing's visibility and conversion rate to improve organic performance* Optimization of app landing pages, specifically purchase landing pages to decrease user drop off• Execution of ASO updates, experiments, and roadmapPaid acquisition (UA) tasks:• Campaign strategy planning, execution, and optimization (A/B testing) on paid advertising channels (Facebook, Google, Apple Search Ads)• Budget and media planning to optimize spend between target local markets and global regions Customer relationship management (CRM) tasks:• Drive retention and monetization through implementation of properly crafted user journeys & reengagement marketing• Crafting push notifications, in-app messages, newsletters, email marketing for the purpose of converting existing users• Coordination of assets and media creation + A/B testing