• Develop and execute digital marketing strategies to increase online visibility, drive traffic, and boost conversions.• Conduct keyword research and competitive analysis to identify opportunities and implement effective search engine optimization (SEO) techniques for improved organic search rankings and website performance.• Create and manage paid search campaigns (SEM) using platforms like Google Ads, Bing Ads, and social media advertising platforms to enhance brand visibility and generate valuable leads.• Perform usability tests and analyze user behavior to optimize the user experience (UX) and user interface (UI) of websites and digital assets.• Collaborate with web developers and designers to implement UX/UI improvements, including creating engaging landing pages and intuitive navigation.• Monitor website analytics, track key performance indicators (KPIs), and generate reports to evaluate the effectiveness of digital marketing campaigns and make data-driven decisions for continuous optimization.• Update and maintain website content to ensure accuracy, relevance, and timeliness.• Communicate with clients to understand their business objectives, provide regular project updates, and gather feedback.• Manage multiple projects simultaneously, prioritize tasks, and ensure timely delivery of projects.• Stay up to date with industry trends, new technologies, and best practices in digital marketing, SEO, SEM, and UX/UI design.• Possess strong written and verbal communication skills to effectively interact with clients, team members, and stakeholders.