Aamir Arsalan Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

*Responsible for planning, strategy and growth in digital campaign performance across Titan, Fastrack, Sonata websites and Titan world App, delivered 22% growth in FY 23-24.*Managing 12Cr+ annual budget for performance campaigns across Google Ads, Facebook/Instagram Ads, Bing Ads, Criteo, Affiliates/Influencers and Retention marketing platforms delivering 10+ overall ROAS for the channel along with lead generation.*Established Affiliate Marketing arm for the channel, driving affiliate and Influencer campaigns with 20+ active partners resulting in 10% share of overall revenue for the channel, 6x growth (10Cr) in FY 23-24.*Handling a team of 3 people across performance marketing, retention, organic (SEO) along with product and content team with overall objective of profitability for the channel.

Bengaluru, Karnataka, India

Performance Marketing: *Managed Google, Meta, Criteo and Bing campaigns for Titan, Fastrack, Sonata websites and Titan world App, delivered 20% increment in overall ROAS YoY with 8 Cr+ annual budget.*Collaborated with content team for performance campaign led asset creation - Banners & Videos.Search Engine Optimisation (SEO):*Initiated SEO activities for Titan, Fastrack and Sonata websites delivering 30% overall organic traffic growth YoY and 120% incremental growth in Top 3 keyword rankings at SERP.*Co-ordinated with external agency for off-page content creation and publication to increase high DA backlinks to the websites, delivered 90% growth in referring domains.*Collaborated with product team for technical SEO (core web vitals, meta title/description, schemas and sitemaps) and on-page SEO implementation.Retention Marketing:*Handled Email, SMS, WhatsApp and Push Notification campaigns for Titan, Fastrack, Sonata websites and Titan world App, delivered 75% YoY growth in revenue.*Collaborated with product team to craft personalisation on web and App through Adobe Target.

Bangalore Urban District, Karnataka, India

Product Management:*Implemented industry first features like Video Call, Cardless EMI, Buy Now Pay Later and Live Chat on Titan website to tackle the changing customer needs during COVID lockdowns, delivered 2X increase in sales through EMI as payment mode.*Implemented OMNI-Channel focused features like store visit appointment booking and store pick-up of online orders.Analytics:Integrated and handled Adobe Analytics tool to drive key insights on customer behaviour and journey on Titan, Fastrack and Sonata websites which helped attain 50% business growth in FY 20-21.

Bangalore Urban District, Karnataka, India

*Integrated and Managed Order Management System (OMS) & Warehouse Management System (WMS) for Titan, Fastrack, Sonata Brand websites and Titan World App along with D2C seller platforms of Amazon, Flipkart, Tata Cliq and Myntra.*Led backend tech for multi-warehousing project to expand ecom order fulfilments via 4 regional warehouses instead of a central hub.

Bengaluru Area, India

Pgcbm, Business Management

Bachelor’S Degree, Computer Science

Activities and Societies: Technoholix Club