Aamir Basheer

Aamir Basheer Email and Phone Number

Startup Consultant & Advisor @ Primary Venture Partners
Aamir Basheer's Location
Brooklyn, New York, United States, United States
Aamir Basheer's Contact Details
About Aamir Basheer

I am a startup consultant that helps drive scalable customer engagement, loyalty, and growth.I have over a decade and a half of experience in tech companies with subscription, marketplace, and operations-heavy dynamics, where I have held roles in Product, Growth, and Analytics. Over the years, I have led diverse teams of CRM marketers, content strategists, analysts, data engineers, full-stack developers, graphic and UX designers, copywriters, videographers, and project managers, .As a consultant, I advise founders and executive teams (typically at VC-backed tech companies in the Seed, Series A, or Series B stage with early signs of product-market fit) that want to invest in the right foundation for their customer strategy and need help executing quickly. I bring a hands-on and integrated approach (beyond traditional departmental lines) to developing optimal strategies for lifecycle management, segmentation, messaging, product development, UX, customer research, internal KPIs/reporting, marketing tech stack, and org structure. Key areas of expertise:Product Strategy, Product Management, CRM, Retention Marketing, User Research, Customer Insights, Analytics, Project Management, Creative Direction, Consumer/B2C, Subscription, E-Commerce.

Aamir Basheer's Current Company Details
Primary Venture Partners

Primary Venture Partners

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Startup Consultant & Advisor
Aamir Basheer Work Experience Details
  • Product Management | Crm & Retention Marketing | User Research | Customer Insights | Analytics
    Customer Strategy Consultant ( Experience | Insights | Growth)
    Product Management | Crm & Retention Marketing | User Research | Customer Insights | Analytics Mar 2018 - Present
  • Primary Venture Partners
    Expert, Primary Expert Network
    Primary Venture Partners Oct 2019 - Present
    New York, New York, Us
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  • Forecast Labs
    Member, Forecast Labs Mastermind Network
    Forecast Labs Jul 2020 - Present
    New York, Us
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  • Misfits Market
    Advisor | Customer Insights / Crm / Analytics
    Misfits Market May 2020 - Present
    Delanco, New Jersey, Us
    Misfits Market is a direct-to-consumer online grocer focused on accessibility, affordability, and sustainability, delivering value by making it convenient to shop, eat, and live better.
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  • Smalls
    Customer Strategy (Crm, Product Retention, Insights)
    Smalls Jun 2023 - Mar 2024
    New York, New York, Us
    Smalls is a direct-to-consumer pet food company that produces human-grade and fresh food for cats.
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  • Tovala
    Advisor | Interim Head Of Retention (Product + Growth)
    Tovala Jun 2021 - Oct 2022
    Chicago, Il, Us
    Tovala is a food-tech company that offers a meal service paired with a countertop smart oven.
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  • Because
    Advisor | Interim Head Of Retention Strategy
    Because Sep 2020 - Jun 2021
    Palo Alto, California, Us
    Because is personal care direct-to-consumer company focused on meeting the needs of older adults.
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  • Ollie Pets
    Advisor | Growth / Product, Interim Head Of Digital Product
    Ollie Pets Nov 2016 - Oct 2020
    New York, Ny, Us
    Ollie is a direct-to-consumer pet wellness brand that is upending the dog food industry by providing a better, easier way for pet parents to feel good about what they feed their dog.
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  • Daily Harvest
    Interim Head Of Lifecycle Marketing
    Daily Harvest Dec 2019 - May 2020
    New York, New York, Us
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  • Myro
    Interim Product Marketing, Market Research Lead
    Myro Mar 2019 - Jan 2020
    New York, Us
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  • Zocdoc
    Head Of Crm, Content Strategy, Creative Services
    Zocdoc Oct 2016 - Dec 2017
    New York, Ny, Us
    ZocDoc is a healthcare technology company with a thriving digital marketplace where patients can seamlessly find and book appointments with local, in-network, peer-reviewed doctors - and tools to improve patient access and growth for medical practices and health systems. I oversaw B2C (patient) and B2B (provider) CRM and Content Strategy and led broader Marketing focused Creative Operations, Web Development, and Market Research. My team and I collaborated closely with Sales, Product, PR/Comms, Customer Service, and Data Science to develop lifecycle programs, marketing campaigns, and editorial & product content to drive patient awareness and engagement, and provider leads, activations, and cross-sell.
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  • Plated
    Vice President, Retention & Loyalty
    Plated Mar 2015 - Aug 2016
    New York, New York, Us
    Plated (acquired by Albertsons Companies in 2017) enables consumers to cook fresh, quick and adventurous meals by delivering pre-portioned ingredients and chef-designed recipes directly to their homes. I oversaw Plated's CRM, Editorial Content, Social Media, Community Management, and Video Production. My team devised cross-channel communications / content / campaigns to drive brand awareness, convert prospects, and engage subscribers. I collaborated closely with our Digital Product, Culinary, Customer Service, Operations, and Analytics teams to surface consumer insights and drive cross-functional initiatives to personalize the overall subscriber experience (across digital and physical touch points) to boost subscriber retention, repeat order frequency, average order value, and referrals.
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  • Shutterstock
    Director, Global Ecrm
    Shutterstock Feb 2014 - Mar 2015
    New York, Ny, Us
    Shutterstock (NYSE:SSTK) is a global technology company with a vibrant marketplace for creative professionals to license and sell content - including photographs, illustrations, videos and music - as well as innovative tools that power the creative process.I led a cross-functional (design, copy, development, analytics) and centralized team (within Marketing and Product orgs) in the planning and execution of targeted communications to customers and contributors globally (with an emphasis on localizing for the US, UK, Germany, France, Brazil, and Japan) to drive prospect conversion, cross-sell, marketplace engagement, and leads for other brands within the company portfolio. I collaborated closely with our Performance Marketing, Content, Creative, Product, User Research, Customer Service, Sales, and Contributor Community teams to prioritize CRM efforts across audiences (contributor / customer), products (images, videos, music), business lines (subscription, enterprise), and geographies.
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  • Learnvest
    Director Of Business Analytics
    Learnvest Feb 2012 - Feb 2014
    New York, New York, Us
    LearnVest (acquired by The Northwestern Mutual Life Insurance Company in 2015) is a subscription-based program designed to help people make progress on their money. The program combines a dedicated financial planner with innovative technology and editorial content to help make financial planning affordable, accessible and even delightful. As Head of Analytics, I laid the foundation for tracking, reporting, and testing, shaped corporate and department KPIs, and built a team of analysts and data engineers to service the data needs of the organization. As an early employee in the Product & Marketing team, I was a hands-on strategic partner on product innovation, pricing, performance marketing, CRM, brand development, sales, and consumer insights while providing ongoing support to the Editorial, Business Development, Finance, and Planner Operations teams.
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  • Ladders
    Marketing Manager
    Ladders Feb 2007 - Jan 2012
    New York, Us
    Ladders (formerly ‘TheLadders’) is a career resource dedicated to helping professionals manage, market, and move up in their careers and employers find their next fast, reliable professional to hire. Originally recognized as the leading job-matching site for high-earning professionals, Ladders expanded its services in fall 2011 to all career-driven professionals. I held a variety of roles in digital marketing and business analysis over my tenure, and was promoted from Marketing Analyst (2010), and Manager, CRM (2011). I led top-line revenue forecasting, channel ROI analysis, and pricing modeling across the consumer business portfolio and was a key partner with Finance and Executive Management in marketing budget, channel mix, and revenue optimization planning.I also ran the consumer email program end-to-end (strategy, creative, segmentation to production, reporting, analysis, tool enhancements) to drive prospect conversion, marketplace engagement (between jobseekers and recruiters), and adoption of high-touch services (resume writing and career coaching).
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Aamir Basheer Skills

Web Analytics Leadership Business Intelligence Analytics Email Marketing Start Ups Competitive Analysis Crm Management Product Marketing Digital Marketing Forecasting Project Management Financial Modeling Customer Retention Strategy User Experience Customer Segmentation Strategy Subscription Product Management Cross Functional Team Leadership Agile Methodologies Content Marketing Content Strategy Segmentation Customer Engagement Digital Product Development Customer Research Online Marketplace Customer Journey Mapping E Commerce Brand Management Creative Operations

Aamir Basheer Education Details

  • Cornell University
    Cornell University
    Operations Research & Industrial Engineering
  • Altmba
    Altmba

Frequently Asked Questions about Aamir Basheer

What company does Aamir Basheer work for?

Aamir Basheer works for Primary Venture Partners

What is Aamir Basheer's role at the current company?

Aamir Basheer's current role is Startup Consultant & Advisor.

What is Aamir Basheer's email address?

Aamir Basheer's email address is aa****@****ail.com

What is Aamir Basheer's direct phone number?

Aamir Basheer's direct phone number is +191752*****

What schools did Aamir Basheer attend?

Aamir Basheer attended Cornell University, Altmba.

What skills is Aamir Basheer known for?

Aamir Basheer has skills like Web Analytics, Leadership, Business Intelligence, Analytics, Email Marketing, Start Ups, Competitive Analysis, Crm, Management, Product Marketing, Digital Marketing, Forecasting.

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