Muhammad Aamir Hatif Email & Phone Number

Karachi, Pk

Karachi

As an experienced professional at Attock Cement Pakistan Limited (ACPL), I hold the position of Head of Sales & Marketing. My role encompasses three distinct segments of sales, showcasing my expertise in orchestrating international sales and, under domestic sales, seamlessly integrating commercial and institutional sales strategies. I lead a dedicated team to achieve sales targets in commercial, institutional, and international segments through:> Continuously innovating sales and marketing strategies to drive sustainable business growth.> Ensuring seamless integration and synergy across diverse sales channels.Commercial Sales Spearheading the commercial sales division, managing the entire trade chain of dealers, sub-dealers and retailers, involved in sales of PKR 2 billion/ month (Approx. USD 85 million annually) of bagged cement.Institutional Sales> Maintaining a robust 15% to 16% share in the total sales mix of local sales.> Managing monthly sales of PKR 300 million of bagged and bulk cement, contributing to an annual turnover of approximately USD 12 million.> Successfully retaining key clients in traditional sectors, particularly within the textile and health industries, solidifying ACPL's Institutional Sales Portfolio.Export Marketing> Driving the international presence of ACPL and successfully managing business development and operations of annual exports amounting to US $60 million.> Alleviating pressures of overheads on the company, caused due to additional production capacity, through continued exports of clinker, particularly to Bangladeshi and Sri Lankan Markets for the same.> Spearheading market development efforts internationally, strategically positioning ACPL in all crucial markets.> Effective liaison with stakeholders in clinker operations, including shipping agents, clearing agents, stevedores, port authorities, and transporters.> Endless focusing on developing the East African Cement Market and expanding ACPL's footprint in market.

Pakistan

 As Head of Export Marketing:o Handled business development and operations of annual exports amounting USD60 Million.o Eased pressures of overheads on the company, caused due to additional production capacity, through resumption of exports of clinker, particularly developing Bangladeshi, Sri Lankan and East African Markets for the same.o Closely monitored and managed clinker operations which includes liaison with all concerned stakeholders including shipping agents, clearing agents, stevedores, port authorities and transporters.o Worked to develop market of Philippines for Cement and, increase ACPL’s Share in Madagascar Market. As Head of Institutional Sales:o Managed 15-16% of share in total sales mix of local sales and handling monthly sales of PKR300 Million. o Retained some important customers of traditional sectors of ACPL’s Institutional Sales to Textile and Health Industries

Karachi

 As Head of Export Marketing:o Looking after all existing and prospective export markets for the purpose of business development and assist to identify appropriate new business opportunities available in international arena.o Develop annual export business plan with export team and deliver presentation of entire strategy to management.o Administer efficient working of export sales staff and develop necessary strategies to ensure that all export objectives are met within required timelines.o Assess all reports submitted by export sales staff and recommend appropriate changes if required.o Looking after end-to-end operations of exports. As Head of Institutional Sales:o Identifying and cultivating prospects and/or clients. o Initiates and follows up on new business opportunities. o Leading new business meetings with corporate clients and closing sales with institutional investors and consultants. o Leveraging the organization’s relationship with existing institutional accounts by developing and executing proactive, creative, and ongoing contact initiatives. o Ensures that product and sales materials are always updated and focused for the applicable presentation, conference, or opportunity. Works closely with ACPL’s Team Members to further develop sales opportunities

Karachi, Pakistan

- Studied markets of foreign countries and determine which countries are the most likely to buy flexible packaging films. Visited, monitored & have been continuously developing customers in Sri Lanka, Turkey, Kenya and USA.- Provided market feedback to the company leaders regarding competitive offerings, prospect needs and generated product development ideas.- Visit the potential global customers and closed deals with them. Set off and support marketing activities, including trade shows, exhibitions etc.

Karachi

- Local o Understood clients' needs, negotiate deals and maintained relationships with them. o Proactively advised such lines of action which can help develop and improve our plastic films' products. o Driven channel sales by developing relationships and evangelizing solutions with channel partner sales teams. o Managed the business development process and got engaged in every single process which leads toward the goal of developing business- Exports o Monitored entire export of CPP and BOPET films and ensured compliance of all matters, ranging from business development to export operations, to organizational policies and procedures. o Liaised and provided support to agents, distributors and representatives abroad involved in introducing, marketing and raising awareness about existing and new products. o Coordinated with management and plan participation in all related trade shows. o Maintained all operational records to prepare all sales projections and establish profitability in organization.

Karachi, Pakistan

- Articulated customers’ needs and proactively developed rapport- Consistently exceeded productivity, accuracy and timeliness norms.- Trained up team members to maximize the productivity of resources available and to ensure that they have the required level of expertise to answer customers’ queries.- Identified and evaluated process improvement and initiated cost reduction solutions.- Ensured appropriate and adequate documentation is in place for process actions. - Prioritized and scheduled work to meet workload peaks and troughs accordingly.

Karachi, Pakistan

- Scrutinized import related documents including Open Account/Advance Payment/Invoice Financing/3rd party financing.- Developed and reviewed the annual budget for trade and provided summary data as required.- Handled transactions relating to Import Bills for collections, Import/Export Finance, Bond/Guarantee, Letters of Credit and any other activity assigned from time to time by the Manager Trade Services.

Pakistan

- Writing web content for websites / portals from scratch.- Editing and Proof reading content once written.- Writing, editing and proof reading copy for client projects based on the material supplied by them.- Writing product descriptions, brand support material etc.- Proof reading, editing and writing content on a regular basis for building up the website including informative short articles.

Business Reporting and Resource Mobilization

Karachi, Pakistan

Assisted in maintaining and reviewing the products' accounts

Karachi, Pakistan

• Call on policyholders to deliver and explain life insurance policy, to analyze insurance program and suggest additions or changes, or to change beneficiaries.• Interview prospective clients to obtain data about their financial resources and needs, the physical condition of the person to be insured, and to discuss any existing coverage.• Sell various types of life insurance policies to individuals.• Contact underwriter and submit forms to obtain binder coverage. • Ensure that policy requirements are fulfilled, including any necessary medical examinations and the completion of appropriate forms.• Develop marketing strategies to compete with other individuals or companies who sell insurance.

I assisted in developing, managing, and reviewing the company's accounts

Mba, Marketing & Finance

Subjects as electives: - Industrial Marketing, Analysis of Financial Statements, Corporate Finance, Financial Econometrics

Bba, Marketing & Finance

Subjects as electives: - Entrepreneurship, Managing of Customer Satisfaction Process, Mathematical Economics, Small Business Finance.

Hsc, Pre-Medical, B

Matriculation, Science, B

Activities and Societies: Naat Khuwani, Sports: Cricket, Football, Badminton