•Developed a 3-year marketing plan along with a marketing budget while keeping in line with the strategic vision of the institution•Developed monthly digital plans that includes Facebook & Google organic & paid media, SMS, Newsletter, & other digital channels•Led the development of marketing material, creative/task briefs, costings and agency management•Increased brand awareness by 200% via an integrated marketing campaign utilizing social media, print, events and education expos by managing budget of PKR 3.7 million•Assisted in developing ATL (Above the line) & BTL (Below the line) marketing strategies that generated 21 % growth in admissions in CA •Managed PKR 1.8 million for media agency team to develop and execute media strategies with better coverage in leading newspapers and TV channels•Conducted and analyzed the research on “Effectiveness of ICAP’s Marketing & Promotional Endeavors” to find out effective marketing medium with highest ROI•Identified using quantitative analysis and market intelligence, factors that cause a 7% decline in admission in A-Levels, after suggesting alternative and improvements admissions are predicted to increase by 10%•Designed and implemented paid Facebook campaign with target increase of 70K-80K likes on ICAP official page by investing PKR 1.2 million with better CTR

•Studied current and emerging food trends of the ethnic consumer base of 3 regions i.e. North America, GCC and UK•Conducted research on 3 categories i.e. Pickles, Sauces & Chutneys and Recipe Mix, each category consists of sample size of 100•Gathered and analyzed data using SPSS and presented results of segmentation (cluster analysis), customer behavior patterns and potential factors (regression analysis)•Suggested marketing strategies to increase the sale of National Foods product

•Analyzed food sector in 2 territories of FSD and LHR region with a targeted sales increase of 9% •Visited Rafhan Maize, Haleeb Foods, Shezan and Continental Biscuits to get information about the plant requirements for different lubricants•Negotiated with Rafhan maize to potentially capture a volume of 800 liters of engine oil

•Managed and directed diversified team of 10-12 people from different departments like Fiber Optics,DSL, Data Com and Power•Developed a loyal customer base and a high rate of repeat business by giving technical customer support to approximately 60-70 clients per week•Identified and built relations with suppliers to get best equipment in term of quality, price and reliability•Saved 2-3 hours per week by introducing and implementing store keeping system to organize inventory

•Identified the market opportunities for “Ruckus” networking equipment and discovered a potential market availability in different universities, hostels, small and medium size companies for Ruckus•Provided wireless broadband connectivity and sold 12-15 wireless broadband units in hostels of Punjab University, University of Engineering & Technology, University of Veterinary & Animal Sciences and AMC•Assisted supervisor in determining costing of the project for the clients •Negotiated with clients on price and number of units to be installed in a particular territory in organization