My area of expertise lies in various aspects of digital marketing on paid advertising platforms like Google Ads, Bing Ads, and Facebook Ads.I possess extensive knowledge of web analytics and able to create reports in Google Looker studio.Furthermore, my expertise extends to the implementation of tracking mechanisms on websites, including call tracking, form tracking."

As the CEO of a digital marketing company, I lead the business by providing strategic direction, overseeing operations, and ensuring that we stay at the forefront of the digital marketing landscape. My role involves setting the company’s vision, driving growth, and building a team that is passionate about delivering innovative and results-driven solutions to our clients.𝗠𝘆 𝗸𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: I define the company’s long-term goals and guide our overall growth strategy. I ensure that we stay competitive by adopting the latest trends in digital marketing, including SEO, social media marketing, content marketing, and data analytics.𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀: I am actively involved in building and maintaining client relationships, ensuring their needs are met through high-quality services. I also participate in business development efforts, helping to secure new clients and expand our reach.𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: I lead our talented team, fostering a collaborative and innovative work culture. I am responsible for hiring top talent, mentoring senior management, and ensuring that our teams work together to achieve our goals.𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: I oversee daily operations to ensure the company runs smoothly and efficiently. This includes managing performance metrics, project delivery, and optimizing workflows to enhance productivity.𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: I handle financial planning, including setting budgets, managing cash flow, and ensuring profitability. I also explore growth opportunities through investments in new technologies or market expansion.𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: I ensure we adopt cutting-edge tools and platforms to deliver top-notch digital marketing solutions to our clients. Staying on top of industry trends and leveraging technology is a key focus of my role.

• Managed digital accounts, including the planning, launching and optimization of Google Adwords and Facebook Ads campaigns across paid search, social and display channels.• Analyzed engagement by using Google and Facebook Analytics to track success of our campaigns.Evaluated customer research, market conditions and competitor data.• Reviewed new technologies and kept the company at the forefront of development in paid search marketing and remarketing.• Created monthly PPC Reports with analysis of performance of campaigns.• Managed retail online stores businesses.• Met preset customer goals through eCommerce sale maximization.• Marketed new product launches, sales, and promotions

Act as a strong business manager of the search engine marketing channel. Manage the P/L of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.Become a "product expert" in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant ads and landing page content.Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.Work on tools for Better Campaign Optimization and Performance• Work on Traffic Estimator tool for estimated cost, average cost/click and traffic for different keywords• Work on placement tool that is helpful for display advertising.• Ad Preview & Diagnosis tool• Ad extensions• Reporting via the Dimensions Tab• Campaign Settings• AdWords Audience Tab• AdWords Auto Targets• Shared Libraries• Automated Rules• Custom Alerts• Bulk OperationsWorked on Different Campaign Type• Search and Display Select• Search Campaign • Product Listing• Dynamic Search Ads• Display Campaign• Remarketing• Engagement• Mobile AppsJob Responsibilities as PPC Manager• Paid search campaign implementation• Develop campaign structure and ad groups• Keyword development and maintenance• Oversight of ad copy• Guide bid strategists• Develop the reporting structure• Identify performance targets, project milestones, resource needs, etc.• Monitor the overall performance of paid search efforts and report key indicators to the clients• Top-to-bottom management of paid search campaigns, generating ranking reports• Use Experiment in campaign with respect to Keywords and Ad copies.

• Creating campaigns – keyword development, ad copy writing etc.• Managing accounts – handling budgets, assessing performance and optimizing campaigns to achieve targets.• Analyze campaigns and provide actionable optimization recommendations.• Reporting – creating reports to be sent out to clients.•Becoming familiar with the nature of clients products, business culture and competition and understanding the possibility of changes to these.• Use different bid strategies based on analysis, monitoring and reviewing performance of the campaign.• Undertaking administrative tasks

Link for Reference:- https://goo.gl/iom5wMWhat is PPC Strategist? A PPC Strategist is a Search Marketing Strategist who makes sure his or her company spends a minimal amount of money to get a maximum number of clicks.To be a PPC Strategist, we first need to be an SEO Analyst: We try out ads to appear in search results by “bidding” for ad spots and search terms. If our bid’s too high, we get a bad ad spot for a good search term. If our bid’s too low, we get a good ad spot for a bad search term.We must be a Web Analytics Specialist: It’s our job as a PPC Strategist to not only buy and produce PPC ads, but also analyze and adjust them based on your results.My Job as PPC Strategist:-• Managing multiple PPC advertising campaigns of client accounts in various industries via multiple relevant networks.• Review client websites and fully understand their business models and marketing objectives and then translate all into PPC strategy and action plans.• Prepare keyword & negative keywords list, writing ad copies according to relevancy of landing pages.• Work on different bid strategies that can be employed at campaign, adgroup and keyword level.• Use different bid strategies based on analysis, monitoring and reviewing performance of the campaign.• Use trending tools and similar approaches as part of an ongoing review of target/keyword relevancy.• Analyze campaigns and provide actionable optimization recommendations.• Conduct campaign experiments that drive bottom-line revenue growth• GDN Strategy Diversification - diversify targeting methods like contextual targeting, remarketing, placement targeting, topic targeting etc,.

I worked in this company. This is a Online Legal Documents Providing Company. They are selling their legal documents in 7 different countries. Like UK, Australia, Ireland, NewZeland, Scotland, South Africa, and India. I worked as a PPC and SEO Team Lead over there. Provided guide lines how to avail best methods to increase ROI. Give them suggestions how to follow the new techniques after the updates of Panda and Penguin.

Work done in Where the World Meets are....• Coordinate and manage marketing campaigns on Adwords, Yahoo & Bing.• Accelerate PPC Marketing using analytical and creative skills.• Maximize profits by developing and crafting Google-Display Advertisement, planning and deploying PPC campaigns.• Good analytical skills to gain high quality score & improve PPC Campaigns.• Determine ROI on search marketing efforts.• Maintain and monitor keyword bids, account daily and monthly budget, impression share and other important account metrics.• Adding new keywords in the search engines,Search Engine Marketing skills.• Managing Google-Banner Ads (including client search strategies), • Paid Search Campaigns; setting up and optimizing Paid Search/PPC Campaigns.• Tracking of funds in the account and maintain conversions.• Weekly and Monthly SEO report for the Client.• Interaction with Abroad and Local Client.• Sitemap Generation in XML.• Create Google Analytics account generate reports with the help of "Standard Report" also work on "Custom Reports" to get results and make changes according to the report. Can create "E-commerce" integration. • Work on "Goals" and "Funnels". • Can Create filters, web profiles, customize views etc,.• Worked on Google Webmaster Tool To increase the website visibility, • Use Website Optimizer with A/B testing and Multivariate testing system. And also use New implemented Google Analytics "Content Experiments" like "website optimizer".• Work on website Accessibility with respect to SEO.• Can work on Email Marketing with different web tools.

Leadership • Challenges others to develop as leaders while serving as a role model and mentor. • Manages the development of team by ensuring, when possible, that project tasks are in line with each Innovator's career interests. • Inspires coworkers to attain goals and pursue excellence. • Identifies opportunities for improvement and makes constructive suggestions for change . • Manages the process of innovative change effectively. • Remains on the forefront of emerging industry practices.Teamwork • Consistently acknowledges and appreciates each team member's contributions. • Effectively utilizes each team member to his/her fullest potential. • Motivates team to work together in the most efficient manner. • Keeps track of lessons learned and shares those lessons with team members. • Mitigates team conflict and communication problems. • Plans and facilitates regular team activities outside of the office.Client Management • Manages day-to-day client interaction. • Sets and manages client expectations. • Develops lasting relationships with client personnel that foster client ties. • Communicates effectively with clients to identify needs and evaluate alternative business solutions. • Continually seeks opportunities to increase customer satisfaction and deepen client relationships. • Builds a knowledge base of each client's business, organization and objectives.

My responsibilities include Website Development according to the SEO requirement, Updating & Maintaining existing websites, Search Engine Optimization of various website, and graphics designing. Worked as an SEO for On Page Optimization and Off Page Optimization. List of responsibilities are.Job Responsibilities as SEO Manager/Office Management• Manage the organic and paid listing campaigns on daily basis. • Make Research and create strategic planning for paid listing and natural search results..• Improving and enhancing boilerplate project life cycle based on signal changes.• To Make plans how to attract and engage the visitors to make them confirm client.• Create the a technical architecture according to the SEO requirement.• Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc.)• Promote both onsite and offsite activities and also the interactions that build ranking, profile and traffic. • Keyword Research• Competitor Analysis• On Page Optimization• Off Page Optimization (One & Two Way Link Exchange, Directory Submission, Bookmarking, Forums posting, guest posting, micro-blogging, guest posting, guest book, forum profiles etc)• Broken Link checking• Google Business Listing• Blog, Articles, Press Release & Videos Submission• Blog Installation and Customization – WordPress • Social Media Optimization (Facebook, Twitter, Linkedin, MySpace, Stumble Upon, Delicious, Digg etc)• Weekly and Monthly SEO report for the Client• Interaction with Abroad and Local Client• Sitemap Generation in XML• Create Google Analytics• Worked on Google Webmaster Tool• To increase the website visibility, use Website Optimizer with A/B split testing and Multivariate testing.• Work on website Accessibility with respect to SEO.

* Creates and executes project work plans and revises as appropriate to meet changing needs and requirements. * Identifies resources needed and assigns individual responsibilities. * Manages day-to-day operational aspects of a project and scope. * Reviews deliverable prepared by team before passing to client. * Effectively applies our methodology and enforces project standards. * Prepares for engagement reviews and quality assurance procedures. * Minimizes our exposure and risk on project. * Ensures project documents are complete, current, and stored appropriately.Project Accounting * Tracks and reports team hours and expenses on a weekly basis. * Manages project budget. * Follows up with clients, when necessary, regarding unpaid invoices. * Analyzes project profitability, revenue, margins, bill rates and utilization.Communication * Facilitates team and client meetings effectively. * Holds regular status meetings with project team. * Keeps project team well informed of changes within the organization and general corporate news. * Effectively communicates relevant project information to superiors. * Delivers engaging, informative, well-organized presentations. * Resolves and/or escalates issues in a timely fashion. * Understands how to communicate difficult/sensitive information tactfully.