In my role as Director of Data Science at Meta, I lead the integrated analytics team for the Metaverse product group. I am responsible for defining the strategy, metrics, goals, and measurement for our products. My team analyzes customer trends, product-market fit, and changes to our product roadmap to ensure alignment with company objectives.

-Rebuilt the DS team from 12 to 30+ data scientists in a year-Drove a culture of focused product prioritization, experimentation and data driven decision making-Got organization alignment to drive incremental value/revenue as northstar goal across the ads org-Drove $1B+ in incremental annualized revenue from interfaces product changes-Significantly improved foundational quality of Ads Manager (uptime and reliability)

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• Led data operations for SMB Marketing, handling campaign targeting, A/B testing, analysis, and reporting to drive efficiency.• Created a strategic insights team to set strategy, conduct deep dives, and develop models for SMB Marketing effectiveness.• Pioneered an initiative at Google to accurately track and measure incremental impact from low sample marketing channels like events.

The SMB advertiser segment is one of the fastest growing advertiser segment in the Facebook ecosystem. My team uses scaled marketing to match the right Facebook product solution to the right advertiser. We use advanced analytics to target and create the right message for our advertisers. We focus on helping advertisers grow that in turn grows the Facebook SMB business. My role is to be a coach and mentor to a team of highly skilled data scientists and analysts. -Created the SMB marketing analytics team with a goal of helping SMB advertisers by matching them with the right advertising product based on their lifecycle and business objective-Hired, trained and mentored a team of 10+ data scientists and analysts-Created the right processes for fast marketing campaign execution-Created the right framework for A/B testing and measurement of results-Worked with SMB leadership to identify strategic opportunities and execute on the marketing roadmap-Worked with cross functional teams across channel marketing, Go-To-Market, Product Marketing, Product Management and Customer Insights to deliver on product adoption revenue goals

- Recruited and led a team of product analysts and data scientists based in NA, EMEA and APAC- Set team vision and best practices for optimal data driven decision making- Responsible for delivering product roadmap of omnichannel, consumer and business products in all regions- Set product vision for A/B testing and product experimentation

- Managed Analytics and Reporting for PayPal's Consumer Products and Digital Wallet, ensuring data-driven decision-making, product A/B testing and rigorous KPI assessment- Led team responsible for ensuring data driven product development with insights into product performance and customer behavior- Led a team of savvy Product Analysts and Technical Experts. Provided coaching and guidance to help them with technical analysis and business presentation- Worked across product, business functions and regional stakeholders to ensure alignment and data driven decision making on product roadmap and execution-Built and managed an offshore team of analysts

- Managed a team of analysts focused on consumer-centric analysis to drive the right decions on PayPal's consumer strategy- Designed a company-wide consumer engagement segmentation. Worked across multiple business functions to ensure alignment and buy-in- Helped PayPal's executive staff make data driven decisions through consumer analyses, reporting and BI tools

-Managed a team of risk analysts/statisticians in eBay's Trust & Safety team-Worked with a cross functional team of policy and risk professionals to drive eBay's Trust and Safety strategies-Built and managed fraud detection models to prevent fraud and other non compliant activities on eBay's website-Built and managed an offshore analytics team for automation of fraud detection models