Aanchal Mehta Email & Phone Number

Gurugram, Hr, In

Gurgaon, Harayana, In

Bangalore, Karnataka, In

BRAND MARKETING-Plan, design and create marketing campaigns basis actionable customer insights that are creative, engaging for both new and existing products and services-Manage end to end ideation, strategy and execution of social media communications and campaigns-Leverage marketing trends for viral growth on social media and other marketing channels to increase relevance-Engage and activate influencer marketing from various cities to create strong brand associations and awareness-Liaise with business teams, city on-ground teams and CEC executives to gain actionable insights into recent business developments develop the communication plan across channels for 360 degree marketing

Bangalore, Karnataka, In

PERFORMANCE MARKETING-Generate demand and drive revenue through Retargeting and acquisition channels; Facebook, Mobile install networks, Affiliate networks and Referral-Run various types of campaigns and objectives as per the business objectives-Manage all digital campaigns, from ideation to media planning, creative communication and in-depth analysis of performance to drive optimisation-Analyze customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication-Work closely with product, tech & analytics to understand customer complete customer journey and ideate around interventions to improve customer experience, thereby improving conversionsIdentify the best communication at the best time using the best channel to nudge a user towards conversion.-Use various tools in order to deep dive and analyse the performance drivers, namely, SQL, tableau, metabase

Gurgaon , Haryana, In

META MARKETING- Work with Travel meta partners such as Google Hotel Price Ads, Tripadvisor, Trivago, Skyscanner and Kayak to achieve daily/monthly/quarterly transaction targets at lowest cost- Ensure continual optimization of the campaigns, growing hotel bookings at a set ROI for both International and Domestic Hotel and Flight inventories- Build regular reports to measure channel performance, to make data-driven decisions on P&L management, to help troubleshoot day-to-day issues, and to identify opportunities- Implement bidding adjustments, identify tests opportunities and evaluate results- Conduct in-depth analyses, capturing actionable insights from our various data sources- Identify data processing issues quickly and resolve them at the earliest- Communicate performance trends and present findings to the wider team- Work closely with internal teams such as revenue and technology and external teams of meta partnersFACEBOOK MARKETING- Create, manage and optimize domestic hotel and flights campaigns on Facebook, Instagram and Twitter- Closely montior App Install, Re targeting and traffic campaigns to achieve the monthly targets- Work closely with the creative team to achieve the best in the business CTRs- Experiment with new audiences from insights achieved from Google analytics and Facebook Insights- Work closely with tech team to create new feeds to target the right audience- Work with automation partners to help evolve the business

Gurugram, Haryana , In

- Ongoing campaign maintenance and monitoring on Facebook- Making regular bid adjustments to Facebook campaigns based on budget constraints, lead generation goals & cost-per-action targets - Get insights from existing data (Facebook Reports) and make informed decisions to improve performance of social campaigns.- Achieve the targeted ROI for all Adspends on a daily/weekly/monthly basis.- Creating multiple ad groups and split testing of campaigns across multiple advert groups- In-depth audience and ad performance analysis.- Restructuring campaigns as & when required- Monitoring Conversion Rates & providing insights for improving them- Monitoring other metrics which can affect the performance of ads (avg CTR, CPA etc) - Share progress report of social marketing campaigns.- Work closely with the design team and destination strategists

Mumbai, Mumbai, In

Managed Social media marketing for Times Global Partners:- BusinessInsider - Lifehacker - Huffington Post- Gizmodo - TechRadar - IGN - AskMen- Advertising Age- Pursuitist- PCMag1. Handle engagement and community management of the social assets of TGP2. Multi platform posting; Facebook, Twitter, Instagram, Google+3. Monitoring and analyzing stats, traffic and data.4. Assisting in planning and implementation of social media strategies5. Work closely with editorial team to push stories around social media trends6. Involved in ideation, implementation, monitoring, strategizing and analysis of all Facebook campaigns on power editor and ads manager7. Strategizing to get lowest bids when marketing on Facebook, Best: 0.03 CPC7. Developing social media pitching strategies for sales team

New Delhi, In

Manage MapsofWorld's social media presence by actively posting content on Facebook, Twitter, Google+, Tumblr, Pinterest and similar social network platforms- Social media optimization through various insights and analytics- Use social media technical tools like Klout to enhance content visibility and reach.- Picture Editing for posts on Facebook for eg. spot the difference, mapping questions etc.- Managing promotion of weekly campaigns; Frydaypoll & Around the world.- Blogger and Facebook pages outreach.- Managing QuizXL - From idea to execution to management