With 28 years experience in marketing across Asia and Europe, I am the founder and head of strategy at The Outwit Company, a strategic consumer marketing and brand planning consultancy that helps ambitious companies maximize their marketing impact with effective and disciplined thinking.In the last 5 years since I founded Outwit, I have worked with global clients such as The Coca-Cola Company (on Sprite, Fanta, Schweppes, Coke Energy, Coke Meals, Aquarius and Royal Bliss at global or regional level), Arla Foods (on Buko, Kaergarden, Skyr and Bio for Germany), The Meatless Farm, and MoMo, leading and delivering projects on brand positioning, portfolio planning, creative brief development, and connections planning. I have also facilitated workshops and seminars on marketing topics for various audiences, sharing my insights and expertise on how to create and execute compelling brand stories. I am passionate about building brands that resonate with consumers and drive business growth.