Business Marketing Lead, Vietnam
Proven track records in leadership, people management, manage P&L and business development at Global Business Solutions team :1. Developed actionable insights from market research that directly influenced business strategy, leading to a 20% increase in advertiser engagement. 2. Designed and executed a B2B marketing strategy that resulted in a 30% growth in TikTok’s advertising revenue in Vietnam. 3. Evangelized TikTok’s product to over 50 partners through strategic relationship management and presentations, significantly increasing brand awareness and partnership opportunities. 4. Launched integrated marketing campaigns that increased user engagement by 25% and drove a 15% rise in ad impressions. 5. Created compelling narratives and marketing collateral that improved advertiser engagement by 20%, enhancing brand loyalty among large brands, performance marketers, SMBs, and media agencies. 6. Collaborated with regional and global teams to adapt marketing strategies for local markets, resulting in a 15% increase in campaign effectiveness across Singapore, Malaysia, and the Philippines. 7. Coordinated with sales, PR, product, and cross-functional teams to implement marketing programs that boosted sales by 20% and enhanced product visibility. 8. Helped attain strong revenue growth, achieving 150% year-over-year (YoY) increase. 9. Recruited, trained, and built a team of 7 marketers, experts in brand strategy, creative strategy, business development, sponsorship, and marketing communication.