Aanshul A Agarwal Email and Phone Number
I am a strategic marketing leader with 15 years of experience specializing in both B2B and B2C marketing, I bring a proven track record of delivering ROI-driven strategies that catalyze business growth. My expertise encompasses a wide spectrum of marketing disciplines, including digital marketing, brand strategy and activation, product marketing, demand generation, content strategy and storytelling, offline campaigns, PR and communications, events, market expansion, GTM strategies, marketing transformation, innovation, martech, automation, AI, and providing unique solutions.At the core of my marketing philosophy lies storytelling and the creation of meaningful brand experiences. What sets me apart is my customer-centric approach, combined with an ability to craft innovative, executable marketing strategies that deeply resonate with target audiences. By integrating digital and offline channels, I design seamless campaigns tailored to meet each brand's unique needs while anticipating both their intended and unintended impacts. My unwavering focus is on delivering solutions that accelerate brand growth and drive business success.If you are seeking a strategic marketing leader who can bring fresh, data-driven perspectives and an innovative approach to your team, I would be thrilled to discuss how my skills and experience align with your company's vision and goals.My curiosity and commitment to growth extend not only to myself but also to those I collaborate with, fostering a culture of continuous learning and improvement. This further led me to support start-ups and small businesses—including digital and brand marketing agencies, FMCG brands, and SaaS companies—by advising them on adopting impactful marketing and branding strategies. I also make it a priority to stay ahead of industry trends, continuously learning and sharing insights on new-age marketing practices.Outside of work, I am an avid F1 motorsports enthusiast and automobile aficionado. I have a passion for travel, whether it’s discovering new destinations or hitting the open road for long drives. I also stay actively engaged in keeping up with advancements in technology, science, and environmental sustainability. Additionally, I dedicate my time to meaningful causes, such as planting trees to promote a greener planet and distributing food to underserved communities, reflecting my commitment to making a positive impact on both people and the environment.
Redseer Strategy Consultants
View- Website:
- redseerconsulting.com
- Employees:
- 199
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Marketing DirectorRedseer Strategy ConsultantsBengaluru, Ka, In
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Head Of Global MarketingCheers Interactive Apr 2022 - PresentNavi Mumbai, In- Led the global marketing strategy for FutureBridge, enhancing brand presence across primarily in Europe and the US- Crafted and deployed ROI-focused targeted marketing strategies that boosted lead quality and improved meeting-deal-sale conversion rates by 40%, driving focused sales efforts and increasing overall business efficiency and impact- Collaborated with senior leadership to build brand experiences and positioning- Led product positioning, built digital assets, and drove product marketing for growth in ARR- Orchestrated global digital marketing and demand generation efforts, boosting lead generation by 65% - Increased organic lead volume by 15%- Spearheaded product and digital marketing innovations, introducing new marketing and sales platform adoption, automation, AI, new product development, and marketing approaches; enhancing overall efficacy- Managed a $X million marketing budget, optimizing investments across digital and traditional media channels- Revamped brand positioning and marketing approach for “Cognition Solutions”- Resolved unique marketing challenges- Led online and offline events- Developed and managed partnerships and vendor relations- Led a cross-functional team of 15 in-house marketers, while effectively managing external agencies and freelance talent to deliver high-impact marketing campaigns, and ensured seamless collaboration across diverse teams -
Associate Director - Marketing And BrandBorderless Access Apr 2020 - Mar 2022Bangalore, Karnataka, In- Led global marketing, brand, and digital transformation initiatives for its Consumer, B2B, Healthcare Research BU’s, and SaaS products; driving 200% increase in brand visibility, 50% growth in sales qualified leads, and an 11% revenue increase YoY- Led brand discovery and activation strategies- Implemented a go-to-market (GTM) strategy across 6 diverse markets - US, DACH, UK, South Africa, UAE, and KSA- Transformed marketing approach for conferences, content mkt, and paid media; introduced new channels and marketing automation platforms- Developed and implemented B2B and B2C marketing strategies, boosting global demand generation and cutting customer acquisition costs by 10%- Revamped product positioning and marketing for the SaaS platform- Solved Mobile App issues, demand generation challenges, and International PR Crisis- Led offline marketing campaigns, boosting conference engagement by 60% and media coverage by 15%- Delivered targeted content and experiential marketing programs that improved brand engagement while supporting product development and cross-selling opportunities- Scaled automation and efficiency with marketing & sales platform - HubSpot- Managed marketing calendars and yearly budgets, ensuring alignment with business goals and ROI targets- Led B2C marketing across 30+ countries for 2 years, achieving a 60% organic increase in social media engagement and a 10% boost in lead generation- Led a cross-functional team of in-house marketers and marketing consultants based in offshore locations, while effectively managing external agencies and partner relations -
Senior Marketing ManagerBorderless Access Apr 2018 - Apr 2020Bangalore, Karnataka, In- Led global marketing initiatives and digital transformation for its consumer, B2B, healthcare research BU’s, and SaaS products resulting in brand and business growth.
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Marketing ManagerBorderless Access Nov 2015 - Apr 2018Bangalore, Karnataka, In- Led B2C marketing across 30+ countries for 2 years, achieving a 60% organic increase in social media engagement and a 10% boost in lead generation- Led B2B marketing globally; transforming their digital and offline marketing strategies- Started transforming conference marketing- Drove business growth using digital advertising- Implemented a new marketing & sales platform - HubSpot
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Digital Marketing ManagerPearson India Oct 2013 - Oct 2015London, Gb- Managed digital marketing strategies and campaigns for Pearson India, resulting in a 20% increase in online engagement and a 30% growth in conversion rates through improved targeting and digital optimization- Designed and executed B2B and B2C demand generation campaigns for Pearson Schools, achieving 100% growth in lead generation and a 60% increase in sales conversions- Agency and vendor management- Consumer product marketing using digital avenues- Managed corporate social media channels -
Account Manager - Online MarketingSnapdeal | Acevector Group Jul 2011 - Oct 2013Gurugram (Gurgaon), Haryana, In- Managed B2C marketing and branding strategies across email and website channels, driving a 30% increase in online sales- Led the implementation of behavioral-triggered email marketing campaigns, boosting click-through rates by 25% and increasing revenue from email marketing by 40%. Email marketing was built into the biggest traffic and sales driver for everyday sales- Led e-mail marketing from the ground up for e-newsletter personalization, usage, and retention for a subscriber base of 20 million+- Part of the development and set-up of a completely in-house developed CRM system for personalized and behavioral triggered emailers -
Mba Summer Internship | Market Research For HondaHonda May 2010 - Jun 2010Minato-Ku, Tokyo, JpThis internship focused on understanding CSAT and improving the consumer experience at Honda dealerships.- Conducted CSAT surveys for Honda customers to measure satisfaction levels across dealership experiences, from initial sales interaction to post-purchase service- Analyzed consumer feedback to identify key strengths and areas for improvement in Honda’s dealership experience, focusing on customer service and dealership ambiance- Performed competitive analysis to understand what attracts consumers to Honda compared to other automotive brands, emphasizing unique selling points like technology and brand perception- Presented findings and actionable recommendations to improve customer experience and strengthen Honda’s competitive positioning in the market -
Business Development ExecutiveNaukri.Com | Infoedge India Pvt Ltd Jul 2008 - Jun 2009- Generated revenue of INR 6 Lacs for recruitment products through online, telephonic, and direct sales channels- Provided post-sales support to ensure customer satisfaction and retention- Served as Interim Team Lead, managing team operations and performance- Contributed as a buddy for new joiners in the team
Aanshul A Agarwal Education Details
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Bharati VidyapeethInternational Business And Marketing -
Asia Pacific Institute Of ManagementBachelor In Business Administration
Frequently Asked Questions about Aanshul A Agarwal
What company does Aanshul A Agarwal work for?
Aanshul A Agarwal works for Redseer Strategy Consultants
What is Aanshul A Agarwal's role at the current company?
Aanshul A Agarwal's current role is Marketing Director.
What schools did Aanshul A Agarwal attend?
Aanshul A Agarwal attended Bharati Vidyapeeth, Asia Pacific Institute Of Management.
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