> Create clutter breaking communication ideas for regional and national brands.> Insight. Ideas. Integration. > Design. Writing. Execution. Across all media. > Concept and idea presentations.> Pitches. More pitches. Yet more pitches.> Setting up the ideas + creative + communication team

> Responsible for leading the marketing and communications team to create strategies in sync with the Business development plan of MeVero (www.mevero.com) - a digital platform of life. > Responsible for creating (including hiring) and leading the creative team to create the design philosophy of the platform and executing the same in terms of design.> Involved in ideating and deciding on "features" for the platform keeping user-interest as priority, along with the Technical team.> Involved in putting in place the Business and Marketing strategy and converting them into executable plans, along with CEO.> Creating advertising+communication solutions for platform launch and further brand image/value creation

> Setting up of the Creative unit in ABP ONE. > Working on Business Development strategies and plan. > Creative concept creation and execution. Consumer Insight mining. Brand development ideas. > Leading Idea-Team. Leading Client management for creative services. > Major Campaign: Cadbury Mishti Shera Shrishti - adding Cadbury Dairy Milk chocolates as a new 'variety of sweets' so that it can enter the after meal desert space of the people of Bengal.

Was responsible for creating communications solutions for brands across categories. Involved in campaign development, ideation, writing and designing.

Responsible for content creation, editing and designing weekly supplement 'TIMES OFFSPRING'.Responsible for creating ads for TOI R&D Div, Lucknow and Kanpur

Early learning days!