Market research and study for new product launch Gulab Jamun Mix – Collecting primary data by speaking to the target market audience of 650 customers across 4 cities (online and offline) – Sending out samples of new product and secondary research forms across 5 variables to the 90% audience who had responded positively - Re-establishing of packaging (design and color) of other existing products – Collecting and curating the feedbacks received – making market visits for the same.