Alex Apatoff Email & Phone Number

New York, New York, United States

•Editorial director for evergreen, features and custom content for advertisers on People.com, one of the largest publications globally (77M unique monthly visitors, 28M video views, 600K+ podcast downloads, 40M followers across platforms)•Secure ad buys up to $5M, creating custom editorial programs for advertisers based on their RFP, brand voice and desire for organic audience engagement and scaling offerings based on budget and goals•Run all digital special issues including the biannual People StyleWatch relaunch, a $450K spend for COTY and Gap; managing celebrity shoots, brand- and client-aligned content and the commerce, social and native teams’ goals and contributions•Lead People.com's first-ever SEO vertical, a small team that increased People.com's search performance by 18% YOY (57M sessions annually) in tandem with a centralized evergreen team to capture 500K+ additionally daily sessions•Execute editorial for all audio, video and brand extensions on People.com, including the PEOPLE Every Day podcast, People in 10 video series and external shows including GSN's People Puzzler and Discovery+'s Hometown Kickstart•Manage multiple teams to oversee 150+ pieces of content daily, working across multiple teams to ensure we reach our goal of 9M sessions a day•Curate and write the People StyleWatch newsletter, a biweekly e-commerce email that reaches 170,000K people with highly-targeted affiliate links•Strategically leverage People.com's massive reach to outrank all competitors in SERP on organic editorial keywords as well as revenue-driving opportunities•Editorial growth lead on new revenue-driving franchises (including PEOPLE Tested) and product enhancements to increase on-site engagement

New York, Ny

• In new role created for me, directed People.com’s features, service and evergreen content, overseeing 20 staffers across multiple verticals, in order to diversify content offerings, attract new readers and improve user retention on the site• Closely liaised with our ad sales, marketing and branded content studio to develop large-format, sellable packages for major events, brand tentpoles and ongoing franchises, creating custom content for advertisers in response to RFPs as well as crafting “big idea” built-if-sold pitches to take to market•Spearheaded the launch of Parents and Relationships verticals to capitalize on reader and advertiser interest•Single point of editorial contact for product and development teams working on full site migration and relaunch; served in critical role to develop proprietary site-specific CMS functions, advise on blocks to launch and communicate changes to and needs from the editorial team

(Previously: Associate Editor, Editor, Senior Editor)• Oversaw a team of 10 responsible for high-value, high-impressions content across print, digital, video and social• Pitched and executed aligned editorial content programs (worth $250,000+) for L'Oréal, Amazon, National Diamond Council and Olay, among many others • Directed style content for some of People.com's biggest events, including the Royal Wedding (200M PVs), Met Gala (240M PVs) and Oscars (180M PVs) while the vertical regularly earned 1M sessions per day • Piloted People.com’s ecommerce/affiliate strategy in 2016, earning $1M in net revenue within the first year and doubling after that

• Wrote up to 15 pages weekly for every section of the magazine, including the feature well• Sole content creator of sections including Loose Talk, Fashion Police and The Record

• Wrote for every section of the magazine, including full-length features and special-issue magazines• Edited Loose Talk, The Record and the Table of Contents• Assisted Janice Min and Mike Steele with tasks such as scheduling, expenses and travel

• Wrote full-page Nutrition Update article for August 2008 issue• Researched and fact-checked articles for every section• Built and edited repurposed print articles for Self.com; edited audio and moderated reader responses

New York, New York, United States

• Wrote articles for Cosmopolitan.com, including a quiz, city guide, and lifestyle article; repurposed print content for digital articles• Sought and managed user-generated content, in person and online• Synthesized reader mail trends in a memo for the EIC which contributed to analysis provided to marketing and editorial staff for future issues

New York, New York, United States

• Wrote sections of a presentation for the Board of Directors concerning the future of the AP and the role of news online• Tracked and analyzed competitors' performance in fields such as sales growth, web numbers and profits, for use in development regarding the AP's content on the web

Bsj, Journalism

Activities and Societies: Alpha Phi sorority, admissions office senior counselor, student council

Education record

Education record