Alyssa Peck Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Seattle, Wa, Us

Developed model to show demonstrate of customer programs on account growth. These findings helped the Marketing teams focus efforts and budget in tight economic times and drive growth. Supported operations team during multiple data migration projects. Worked with internal and M&A team to keep predictive lead scoring active through Salesforce platform integration. Rebuilt key marketing data sources after Google BigQuery to Snowflake data migration, ensuring Marketing team could report on key metrics.

Seattle, Wa, Us

Created random forest model to predict licenses with highest risk of non-renewal. Analyzed predictors most associated with retention to provide Marketing team with direction on how to best retain customers. Resulted in creation of new programs which increased renewal rates by 8%.Developed customer lifetime value model. Output was used to inform search engine marketing bid strategy through offline conversions, measure Marketing return on investment, and provide valuation of digital media spend.Mentored data team through projects, including management of four analysts during a manager’s leave. Completed year-long leadership program aimed at developing aspiring people leaders.

Seattle, Washington, Us

Created classification models to segment customer base for more effective targeting and marketing. Through the use of survey results, along with internal and third-party data, built a model achieving a high degree of accuracy. Collaborated with marketing partners to create, plan, and execute statistical tests to answer key business questions. Developed lowest cost, highest value sampling methods to ensure the cleanest test environments with the lowest operational constraints. Analyzed results quickly and effectively to provide stakeholders with the results they needed to make the best decisions without delay. Analyzed global brand study to understand how brand awareness and attitudes changed after exposure to a major display campaign. Used advanced weighting algorithms to correct for population differences that could not be accounted for during sampling design.

New York, Ny, Us

Point person providing analytics and strategy for cost reduction program saving the company $40 million in 2015. Collaborated with marketing and product teams in campaign targeting and analyzed performance, revealing a need to change program. Presentation to executives led to new strategic direction to improve campaign results.Discovered inherent bias affecting all A/B testing campaigns and led team to find low-cost solution. Created SAS/SQL code and documentation to remedy bias and increase efficiency and audit-ability of file transfer.Automated audit process for system-generated files using Statistical Process Control. Resulted in a savings of 10+ employee hours per week and more accurate detection of file errors.Analyzed customer response data using SAS/SQL from digital marketing incentive program to determine incremental response to offer. Created visual representations of data and summaries to drive future marketing strategy.Organized women on the marketing analytics team to attend TEDxColumbusWomen conference, that provided an education in diversity, confidence, and impact of women in the workplace.

Analyzed data using advanced regression models to determine impact of public service announcements, public demonstrations, and police checkpoints on seat belt usage rates. Compiled data from Montana Department of Transportation’s database, as well as other public and private source data to build matrix for model inputs.Used R and GIS to create county-level map visualizations, helping state officials decide which campaigns are more effective at increasing seat belt use in each county. Identified diminishing marginal returns in broadcast media channel, and recommended to state officials the best use of budget to save the most lives.Report published in Accident Analysis and Prevention. Research findings will guide other state transportation agencies to more efficiently allocate their marketing budget funds.

Washington, Dc, Us

Assisted in the training and organization of over 50 field enumerators tasked with completing the Montana Census of Agriculture. Conducted training sessions to ensure consistent and accurate data collection across the state and country. Reviewed and corrected anomalous data submissions from the field.Estimated, reviewed, and verified county and state level crop and livestock quantities and prices for weekly publication. Presented crop and livestock estimates to members of the Montana DNRC and other interested groups during the monthly drought committee meetings in Helena, MT. Managed paper and electronic surveys received by the Montana field office. Compiled data and estimated agricultural yields by county on a monthly basis.

Master Of Science - Ms, Statistics

Bachelor Of Science - Bs, Mathematics And Statistics