Create and optimize marketing campaigns and strategies for multiple national and international Author’s Books.Setting up and managing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts on a weekly basis.Reporting to the clients (Author), work on recommendations, and insights.Performing Keyword Research, Competitor Research, and Market Research for new title (Book) assigned account.Provide complete and accurate data in the weekly reports.Having experience in the analysis of amazon business reports, search term reports, etc.Optimize spending according to budget assigned for the campaigns (Amazon and Facebook and Instagram).Research Customer Search Terms and competitive books for the upcoming titles and send author.Create Audience Targeting for the Facebook and Insta Campaigns.

Responsible to create simple HTML landing pages for marketing and promotional activities. Manage the Amazon Brand Store and tie up the AMS ads to build traffic to the store increasing visitors’ footprints leading to revenue.Build correct product visibility across all online bookstores to build revenue possibilities.Responsible for moving the promotional plans along with the sales funnels in close coordination with marketing specialist involved in the creation of the same. Plan regular audit and conceptualize and execute graphics and other related components such as advertisements banners etc. for online platforms, both internal and external. To work in consultation and coordination with the marketing teams: books, journals, the PR and the Design team, to define new requirements, site development plans and content management.Use Google Analytics to drill down into website movements visitors’ statistics and customer journey to track conversion rate, reduce the website bounce rate and improve the conversion. Manage Update corporate website using Drupal CMS, create landing page, update static pages, career page, news talk, companion websites etc.Manage Update StealADeal website using Magneto CMSRun Sale/Offer on StealaDeal Website in every quarter.

Develop and manage digital marketing campaignsOversee a social media strategyManage and maintain the organisation’s website(s)Write and optimise content for the website and social networking accounts such as Facebook and TwitterTrack and analyse website traffic flow and provide regular internal reportsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionContinually work on the Search Engine Optimization of the website(s)Fix any errors or bugs in online contentEdit and post videos, podcasts and audio content to online sitesArrange webinars and webcastsCreate online banner adverts and oversee pay per click (PPC) ad managementWrite copy for email marketing campaignsIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketingWork on printed material to supplement online productsAttend product launches and networking events

SEO (On-Page, Off-Page), SMO, SMM, Website Auditing, Google AdWords, Google Analytics, Google My Business.