Contributing Writer
CurrentCreated and produced the 2024 Hypebae Beauty Earth Day Feature from start to finish, crafting compelling visual and written content that resonated and helped reshape the internal brand perspective. This initiative garnered over 18,000 views across HYPEBAE's social media channels and contributed to a 2% increase in readership on the online site. While collaborating and amplifying the leading beauty brand, Necessaire, accessing their audience of over 200k on media platforms.