Aarathi Ramnath Email & Phone Number

Canada

Toronto, Ontario, Canada

1. Own Go-To-Market strategy including positioning, competitive analysis, sales enablement and campaign management for Managed Services, Tech-Enabled Support, Customer Education & Training with partners like Atlassian & Miro.2. Define buyer personas and sizing of target audience3. Quarterly business accountability with leadership team4. Own demand generation & marketing revenue pipeline for my portfolio along with budget management5. Responsible for creating & maintaining a… Show more 1. Own Go-To-Market strategy including positioning, competitive analysis, sales enablement and campaign management for Managed Services, Tech-Enabled Support, Customer Education & Training with partners like Atlassian & Miro.2. Define buyer personas and sizing of target audience3. Quarterly business accountability with leadership team4. Own demand generation & marketing revenue pipeline for my portfolio along with budget management5. Responsible for creating & maintaining a scalable revenue pipeline 6. Develop & execute GTM campaigns of all formatsa) Content creation across all SoMe channels, websites, events, sales enablement and thought leadership blogs to increase product adoption & brand awareness b) Created and executed multiple new category of assets like demos, video series, AMA’s, infographics, carousel content for SoMe etc.7. Competitor and market research and insights thereof8. Performance monitoring, analytics, A/B testing of all campaigns based on insights Show less

Toronto, Ontario, Canada

Responsible for 1. Defining market personas and sizing of target markets. 2. Developing the product's value proposition, positioning of the product, and release / launch planning with execution across all channels of communication. Other critical responsibilities include sales enablement, brand management, and keeping it relevant over time.As the PMM, I believe my role is at the intersection point of the sales, customer and the product teams.

Toronto, Ontario, Canada

Partner communications: Responsible for developing and executing integrated marketing and communication campaigns across all channels including social media within budget, timelines, and compliance, to drive business outcomes and keep the Canadian partner community informed and engaged with Microsoft.Event support: Demand generation to drive registrations for various events and also provide support to event execution.

Market feasibility study and analysis for expansion to new markets. Conducting demographic, competitor and need gap analysis.

Bangalore

* SME on Agency partner management at a Pan Growth market level - this also included Performance Measurement of various marketing initiatives.* Managed and executed multiple C-Level programs (digital and offline campaigns) across markets.* Part of various Market Research initiatives including the CMO study. * Part of the team involved in creating the centralised Marketing Strategy and executing them across different markets for different service offerings.* Executed multiple… Show more * SME on Agency partner management at a Pan Growth market level - this also included Performance Measurement of various marketing initiatives.* Managed and executed multiple C-Level programs (digital and offline campaigns) across markets.* Part of various Market Research initiatives including the CMO study. * Part of the team involved in creating the centralised Marketing Strategy and executing them across different markets for different service offerings.* Executed multiple successful Digital Marketing campaigns. Show less

As a SPOC, I owned all events, roadshows, market research, branding and media relations for the Aerospace & Defense practice in addition to handling client visits. Sales support and lead generation activities were also actively undertaken on a regular basis. Also handled business relationship management.

Specialised in requirements management and was expected to be the interface between the client and the team. Involved in leading the team in conceptualisation the solution, system analysis, design, testing and implementation.