Ana Archer Cabral Email & Phone Number

Porto, Pt

Porto, Portugal

Minsait's horizontal unit responds to the demand for design, innovation, and experience consultancy services.An intermediate piece within Minsait's e2e positioning, which balances the visions of business and technology from the perspective of the value perceived by people, society, and the planet when responding to today's challenges.We help our clients to get a return on their investment in digital transformation initiatives, (re)evolving the way in which companies create and deliver value from a vision of experience.Main workstreams: Service & CX Innovation: projects oriented at creating new business models, value propositions, brand platforms, and product & service portfolios with a digital base, from the perspective of the value perceived by both the client and the rest of those involved throughout the value chain.Transformational Experience: redesign of the value chain (organization, processes, operations, people) from a new mindset based on design thinking, customer experience, and business agility.Digital business: oriented to the design, launch, dynamization, and exploitation of products & services in digital channels.New Business: exploration and learning of new technological, value and consumer trends capable of reformulating the business (phygital, web3, immersive, AI, sustainability...).

Porto, Portugal

i) End 2 end customer experience: definition of experiences that optimize the processes of capturing and retaining clients through any channel, incorporating new technological trends ensuring different customer experiences both offline and online: Go to Market Strategy, SEO, Branded Content, Performance/Paid Media, Social Media Strategy, Marketing automation, Web Analytics, Advocacy Marketingii) Greater knowledge of consulting and how to build a meaningful relationship from a different perspective, meeting the needs and expectations of clients on different projectsiii) Co-leadership of the Digital Marketing department, implementing an agile culture with a team of 21 peopleiv) New business, projects, and area profitability

Madrid Area, Spain

i) Digital strategic consulting: Design and implementation of new strategies to improve the positioning and recognition of the digital brand in owned, earned, and paid media, taking into account different consumer profilesii) Detecting new online, mobile, technological, and social opportunities, establishing KPIs, benchmarks and identifying insights by introducing improvements and adjustments.iii) Definition of analytical models and tracking of resultsiv) Paid media campaigns: budget planning and monitoring using the potential for segmentation, analysis and agility to respond to new advertising formatsv) New business, team management, budget, and project profitabilityvi) Mapped Territorio creativo (now Good Rebels) workers skills to develop and implement a solid skills inventory which improved new business proposals efficiency by combining individual talents into specialized group efforts

Madrid Area, Spain

(i) Digital identity strategy and implementationSpecialization in online community management, social networks, paid media campaigns, KPI's, benchmark, and customer service optimization. Marketing Automation Strategy and Implementation

Oporto Y Alrededores, Portugal

Support the work of marketing managers by analyzing questionnaires, writing reports, company brochures and similar documents, organising and hosting presentations and customer visits.

Oporto Y Alrededores, Portugal

Oporto Y Alrededores, Portugal

Brand Management

Ciencias De La Cultura Y De La Comunicación, Marketing/Gestión De Marketing, General