Amy Archer work email
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Self-proclaimed furniture junkie with a passion for aligning upholstery companies strengths to meet customers future needs. Devoted to collaborating and brainstorming to find the highest and best ideas. Lover of story telling and messaging to ignite new product.As a young girl I secretly wished that I had super powers, not the usual wonder woman kind. I wanted to be able to make homes beautiful, all with the blink of an eye. My wish was granted, I have been blessed with leading merchandising teams for Rowe Furniture, Palliser, Surya, American Leather and Lee Industries and Klaussner.
Creating Inspired Seating
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Founder - ConsultantCreating Inspired Seating Aug 2023 - PresentSarasota, Florida, United StatesSelf proclaimed furniture junkie with reputation for aligning upholstery company's skills with customers future needs. Focused on team building and collaborating to generate the highest and best outcome. Lover of messaging and story telling to seduce new product launches.
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Vp Of MerchandisingKlaussner Furniture Aug 2022 - Aug 2023Asheboro, North Carolina, United StatesCreated affordably-priced collections, aimed at elevated designs for the evolving market. Developed 150 Performance based fabrics.Earned floor placements with Wayfair, Bloomingdale's, Jordans, Raymore & Flannigan’s Led a new photography and marketing approach.Increased margin though re-merchandising the fabric assortment. Ignited the sales team with product and fabric training. -
Merchandising, Marketing And Training DirectorAmerican Leather Holdings Jan 2021 - May 2022Dallas/Fort Worth Area• Identified and create new concepts to keep the brand fresh. (American Leather, Lee industries, Bench Made Modern and Brookline)• Create content and marketing messaging.• Collaborate with PR team with ideas for press exposure.• Go-to voice for the press.
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Vice President Of MerchandisingLee Industries Jun 2017 - Jan 2021Conover Nc• Led an extraordinarily talented Merchandising team.• Developed a strong luxury Performance Fabric collection that drove nearly 75% of the sales.• Developed a Softly Modern collection to expand their customer base.• Refined and expanded the luxury leather and hair on hide offerings.• Edited the fabric and frame collection to optimize efficiency and reflect customer needs.
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Director Of Sales, Merchandising & MarketingFlorida Leather Gallery Jan 2016 - Dec 2016Sarasota, Florida Area• Led “Project Rejuvenation” for Florida Leather Gallery.• Re-Merchandised 6 stores with a fresh concept.• Collaborated and co-created a new print and TV ad campaigns. • Led weekly management training.
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Director Of ProductSurya 2012 - May 2013Calhoun Ga• Championed a team of in-house surface designers who developed a cohesive and wildly successful collection of rugs, pillows, poufs and throws.• Created of over 600 dynamic items, which contributed to a 14% increase in sales.• Forging relationships with 20 designers and institutions to create signature collections that maintained their brand’s identities.• Fed Social Media content. -
ConsultantPalliser 2011 - 2012• Directed products and cover choices for their October 2011 - April 2012 Markets. Through the addition of more seductive fabrics and frames Palliser was able to attract the attention of trendier retailers.• Developed a signature line of accent chairs and a stationary “Premier Portfolio Collection”.• Infused energy into their messaging and branding by leading corporate brainstorming sessions that repositioned their sales, merchandising and marketing strategies
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Diector Of MerchandisingAmerican Leather 2007 - Oct 2010• Led the direction and development for the stationary product line with an eye toward livable, modern luxury. This yielded over a 30% increase in sales.• Galvanized the integration of high-end textiles to be available on all frames.• Overhauled the leather assortment with a customized, on-trend color palette. Visit here to see the result: http://vimeo.com/9333388• Introduced visual storytelling to American Leather & showroom design by clustering products of similar style and trended attitudes. -
Creative Director Of Robin Bruce | RoweRowe Furniture Feb 1992 - 2007• Directed the artisanal furniture division to attract the emerging boutique market.• Simultaneously, developed upholstered products to capture the transitional pulse of the lifestyle market.• Elevated the assortment and application of textiles.• Featured speaker at Rowe University.
Amy Archer Skills
Amy Archer Education Details
Frequently Asked Questions about Amy Archer
What company does Amy Archer work for?
Amy Archer works for Creating Inspired Seating
What is Amy Archer's role at the current company?
Amy Archer's current role is Creative Director of Upholstered Furniture.
What is Amy Archer's email address?
Amy Archer's email address is am****@****her.com
What schools did Amy Archer attend?
Amy Archer attended University Of Massachusetts Amherst, University Of Massachusetts Amherst.
What are some of Amy Archer's interests?
Amy Archer has interest in Arts And Culture, Health.
What skills is Amy Archer known for?
Amy Archer has skills like Product Development, Merchandising, Furniture, Textiles, Creative Direction, Retail, Marketing Strategy, Visual Merchandising, Marketing, Sales, Interior Design, Fashion.
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Amy Archer
San Diego, Ca -
Amy Peters
Greater Cleveland3ra.rockwell.com, rockwellautomation.com, rockwellautomation.com3 +150322XXXXX
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2indianatech.edu, coniferhealth.com1 +197233XXXXX
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Amy Archer
New York, Ny1alston.com
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