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Managed and coached a team focused on driving growth in Arizona, Nevada, New Mexico, and Utah through large-scale event operations, business development, and brand activationsMy team closed six exclusive, multi-year partnerships with major sports teams and events in Arizona and Utah (Waste Management Phoenix Open, Arizona Cardinals, Phoenix Suns, Utah Jazz, and ASU Athletics).

Role highlights include:City launches: Launched Uber in multiple West Coast cities as part of the UberEverywhere initiative; led the marketing team in Las Vegas in 2014 and 2015, for the company’s most significant city launches in the U.S.Experiential activations: Created and produced Uber Puppy Bowl in partnership with Animal Planet across 10+ U.S. cities, resulting in 340M+ impressions, 500+ press stories, 200+ puppy adoptions, and $30,000+ in donations for participating local shelters in its two-year run. Designed regional and national customer-driven experiences in collaboration with brands such as Cold Stone Creamery, EA Sports, Interscope, mophie, Red Bull, Starwood, and VinliNew product creation: Conceptualized and launched one of the first accessibility products, UberEspañol, the first U.S. product created to match riders and drivers based on language preference. The product first launched in six cities in AZ/CA and is now available in all U.S. markets.

Now known as RYDE Cycle, Revolve was a boutique indoor cycling studio with locations in Washington, D.C. and NYC.I oversaw member acquisition and retention, strategic partnerships, content (email, blog, social), and community-building initiatives.Campaign highlights include:

LivingSocial's 918 F Street was a first-of-its-kind live events venue offering a wide range of unique original programming, including pop-up restaurants, classes, and hands-on activities. As part of LivingSocial’s New Initiatives team, I helped launch the company’s first brick-and-mortar event space, bridging the gap between the brand’s online presence with curated offline / in-person experiences.