Hi, my name is Aarish. Born, raised and living in Mumbai, co-founder and creative head at One September. I'm super lucky, I do something I love everyday. I create stories, build brands, write ad films and so much more.As a passionate storyteller and copywriter, I've done everything, from scripting a bank’s ATM machine’s voice to conceptualizing brand voices for some of India’s leading companies. From building a baby diaper rash brand to working on India’s largest private bank.I've been fortunate to work with amazingly talented people and some exciting clients. I’ve created communication campaigns for brands like Axis Mutual Fund, Flipkart, KreditBee, Curatio Healthcare, Baskin Robbins, IPL, HDFC Bank, and many more. I work with start-ups right from naming and positioning, to building brand visual language & communication campaigns. For example; coined the brand name - 'upGrad' and developed its branding, rebranding of 'instamojo' etc. I am a firm believer in the power of story in both creative and business contexts and am adept at creating and deploying robust narrative architectures for both product and cultural needs.I give your brand a voice, then tell its story.