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Alex Armstrong is a Marketing & Data Strategist at Wirestock. He possess expertise in email marketing, lead generation, online advertising, omniture, social media and 16 more skills. Colleagues describe him as "I worked closely with Alex for three years at Vox Media. Together, we built a sophisticated system for managing the audience lifecycle for our executive events. His skills and insights on audience development allowed our company to hone in on the right group of people to invite to our events. Alex's ability to bring together disparate tech stacks resulted in a system that met the needs of our marketing, analytics, sales, and sponsorship teams — not always an easy task! The last project we worked on was a live virtual event for one of our award-winning podcasts. Alex helped develop the strategy to market this as a paid virtual event, and the success of this year's series has our company looking at it as a model for our future ticketed online events. Alex is ready to take the next step in his career and manage a team of similarly-minded individuals who can take your company's audience to the next level.", "Alex is an innovative and dedicated colleague who gets things done and does them well. He is a skilled marketer, he knows his audience and he continuously brings new ideas to the table.", and "I hired Alex into his first business job directly out of college. It was a tough start up environment but Alex quickly learned how to add value doing whatever was required. He moved pretty effortlessly between competitive analysis, campaign set up and analysis, and customer database management. Alex has a great attitude and a very analytical mind. He is definitely one of a new breed of internet and data-savvy marketing professionals who will do what it takes to get the job done. I would definitely hire him again."
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WirestockSan Francisco, Ca -
Principal Product Marketing ManagerTypeform Aug 2022 - PresentDistributed Team, Us -
Senior Product Marketing Manager, EnterpriseTypeform May 2021 - Aug 2022Distributed Team, Us -
Senior Account Based Marketing StrategistTypeform Feb 2021 - Apr 2021Distributed Team, Us -
Senior Manager, Digital Marketing Strategy, Data & GrowthVox Media, Inc. Jan 2019 - Oct 2020Washington, Dc, Us -
Manager, Audience Data & GrowthVox Media, Inc. Aug 2017 - Jan 2019Washington, Dc, Us -
Strategic Marketing ConsultantVarious Jun 2016 - Aug 2017Scope of projects include full marketing automation campaigns, actionable strategic marketing reviews, marketing analytics framework/tools, and data visualization.Clients Include:FacebookPolycomRonald McDonald Houses, CanadaVox Media
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Marketing Analytics StrategistDemandbase Apr 2015 - May 2016San Francisco, Ca, Us -
Lead Marketing AnalystUbm Plc Sep 2014 - Apr 2015London, GbStrategy & Planning- Work with the application web development and projects teams to develop, test and successfully implement analytics on various web based solutions- Work with the Head of Digital to ensure standards are being adhered.- Support and aid in the maintenance of web analytics solutions, including rollout plans, releases and deployment- Serve as a subject matter expert on all things web analytics.Acquisition & Deployment- Generate and verify accuracy of analytics tracking codes and scripts.- Collaborate with analysts, designers, and system owners in the testing of analytics across new web solutions and applications.Operational Management- Monitor web analytics and identify patterns, insights and conversion optimization opportunities based on data.- Work with teams to recommend improvements to the user experience of web properties across UBM. -
Manager, Online Marketing & ConversionsUbm Tech Jun 2013 - Sep 2014London, England, Gb- Conversion focused digital marketing at a media and events company in the tech industry- Work closely with development teams and stakeholders to optimize user experience and conversion rates for a network of 20+ websites, resulting in significant measurable increase in conversion rate.- Perform strategic analysis of users in various markets, identifying future opportunities. - Analyze promotional elements across the network, and advise stakeholders on the optimization thereof.- A/B testing, resulting in a measurable increase in KPIs, and contribution to revenue. -
Marketing SpecialistUbm Tech Apr 2012 - Jun 2013London, England, Gb- Interactive digital marketing at a media and events company in the tech industry- Build and manage numerous SEM campaigns yielding hundreds of thousands of dollars in revenue- Perform analysis on over 5 websites and optimize landing pages and UX to achieve measurable and significant KPI improvements using tools such as Adobe Omniture and Google Analytics- Build and manage social media strategy and workflow of various brands, resulting in significant increases in KPIs- Build meta data structure for multiple websites resulting in ~15% increase in organic search traffic- “Rising Star” award winner for extraordinary performance -
Web Marketing AnalystThe Juno Company Mar 2010 - Feb 2012• Provide analysis and insight to marketing team at a children’s media company• Responsible for daily analytics including data on five core revenue driving components of the company with an emphasis on optimization from both user and business standpoints.
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Marketing CoordinatorBlackbox Republic Jul 2009 - Jan 2010
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InternChico Legal Information Center Sep 2008 - May 2009
Alex Armstrong Skills
Alex Armstrong Education Details
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California State University, ChicoBusiness Administration - Marketing
Frequently Asked Questions about Alex Armstrong
What company does Alex Armstrong work for?
Alex Armstrong works for Wirestock
What is Alex Armstrong's role at the current company?
Alex Armstrong's current role is Marketing & Data Strategist.
What is Alex Armstrong's email address?
Alex Armstrong's email address is ar****@****ail.com
What is Alex Armstrong's direct phone number?
Alex Armstrong's direct phone number is +44 20 7921*****
What schools did Alex Armstrong attend?
Alex Armstrong attended California State University, Chico.
What skills is Alex Armstrong known for?
Alex Armstrong has skills like Email Marketing, Lead Generation, Online Advertising, Omniture, Social Media, Online Marketing, Salesforce.com, Competitive Analysis, Marketing, Start Ups, Social Media Marketing, Selling.
Who are Alex Armstrong's colleagues?
Alex Armstrong's colleagues are Ashish Maurya, Meli̇h Nazim Kalkan, Diana Grigoryan, Iago López, Fotógrafo, Rubén Denches Díaz, Luca Sturla, Lucas Manzoni.
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