Aarnt Mensonides Email & Phone Number

Haarlem, NH, NL

Amsterdam Area, Netherlands

• Major Responsibilities: I lead a global team responsible for conceptualizing and overseeing a connected platform for a diverse range of devices, including Apps, Connectivity platforms, Direct-to-Consumer (D2C).
• Led development of industry-first artificial intelligence (AI) integration in Philips Air Purifiers by collaborating closely with an in-house data team.
• Established data-driven product team of 20 professionals, including owners, designers, app and cloud developers, and data analytics team.
• Established and directed a team for launch of the Philips China Home+ platform in 2020 through consumer-driven platform featured an app, e-store, connected devices, loyalty programs, and consumer care initiatives.
• Successfully integrated voice technologies, including Amazon Alexa, Google Assistant, Apple HomeKit, and IFTTT, enhancing the connectivity and usability of Philips devices.
• Earned remarkable 4.5-star rating by orchestrating the development and successful launch of the Philips Air+ app.

Amsterdam Area, Netherlands

• Major Responsibilities: I've established and introduced the world's first connected Air Purifier by conducting thorough research and analyzing market trends and competitor strategies to seize market opportunities. I've.
• Ensured successful development and implementation of new products and services by leading a team of eight product managers and digital R&D team.
• Achieved yearly turnover of over $150M by managing product portfolio and partnerships for connected devices, such as air purifiers, humidifiers, and de-humidifiers.
• Successfully developed ground-breaking cloud services and Wi-Fi solutions for connected air purifiers, leading to over 500K connected devices.

Hong Kong

• Major Responsibilities: I've devised and implemented comprehensive marketing and sales plans by conducting market and consumer research. I created unique value propositions for each region and supervised communication.
• Led a team of six product managers and project teams by overseeing (technical) product development, design, and supplier collaboration, while making the marking and sales plans with local sales leaders and customers.
• Produced $50M in revenue by successfully launching a new product category of App-enabled accessories for Apple and Android, including Home Monitors, Baby Monitors, Audio Devices, and The Voice TV show sing-along device.
• Guided project team in successful repositioning of Philips Fidelio (Audio) brand by orchestrating consumer research and communication design while contributing to recognition of award-winning 'Obsessed with Sound'.

• Responsible for providing insights and knowledge for product innovations, strategic and marketing directions for BU Audio, Video and Multimedia, including Managing Team & Research Budget, Consumer Insights, Concepts.
• Team leader of Singapore and Hong Kong for consumer researchers & business analysts with global coverage
• Contribute to business growth by providing actionable consumer and market knowledge to support strategy and innovation, marketing planning and channel development
• Overseeing all global consumer research projects; providing expertise in both qualitative and quantitative research and translating results to business actions
• Demand & Pricing global forecasting for BU diverse audio & video product portfolio and adjacent categories
• Provide clear directions for business improvement by monitoring the position of brand, sales, product and service

Singapore

Responsible for Marketing Intelligence in BU Video Multimedia (VM):- Set-up new organization for Singapore Marketing Intelligence department in BU Video-Planning and moderating innovation sessions for new product development- All Marketing intelligence related responsibilities:providing consumer insights and knowledge for product innovations, strategic and.

• Managing New Products Consumer research for Home Entertainment Propositions including segmentation, insight generation, proposition creation, propositioing refinement, demand forecasting, etc.
• Project leader for consumer research activities for the FiFa World Cup Sponsorship project
• Member of the consumer electronics strategy group

• Support the BU Video Systems with consumer and market development information
• Setting up regional Consumer & Market research support to Latin America

• Consolidating, analyzing, modeling and reporting of short and long term information concerning markets and shares for Video and Disc Systems

Assisting Country Marketing Manager in developing Sales PlanIntroduction of New Packaging range for Lighting