In my final year at university, I had to conduct my own research project for my dissertation.'What are peoples understanding of the true social and environmental costs of air travel, and how does it affect the amount people are willing to pay towards carbon offsetting?'I was able to perform my study on the issue of emissions within Aviation Industry. Researching to find out the relationship between greater knowledge of pollution and emissions to that of customer behaviour… Show more In my final year at university, I had to conduct my own research project for my dissertation.'What are peoples understanding of the true social and environmental costs of air travel, and how does it affect the amount people are willing to pay towards carbon offsetting?'I was able to perform my study on the issue of emissions within Aviation Industry. Researching to find out the relationship between greater knowledge of pollution and emissions to that of customer behaviour, through analysis of Pearson's Correlation Coefficient. This further consisted of gathering aviation analysis through reports and literature, then gathering customer behaviour through primary research of discussions and surveys. Show less