In 2021, Aaron became a licensed certified crop advisor with all of his required field experience in Cannabis, a feat that he may have been the first to achieve. Recognizing the lack of research and dissemination of information from universities and extension to the cannabis industry, Aaron created White Coat Laboratories a Cannabis research and consulting business. Specializing in creating custom integrated pest management programs specific to each company’s site of production and cultural practices, Aaron utilizes conservation biocontrol tactics, to create habitats that are attractive to native beneficials and deter pest. White Coat Laboratories is also studying plant volatiles and their involvement in plant defenses as well as arthropod attraction or deterrence. Scientific experimentation and data collection with appropriate analysis and application remain essential elements to all successful agricultural endeavors. By applying his understanding of chemical and ecological interactions occurring throughout the growth cycle of Cannabis sativa L. and knowing how these interactions contribute to specific selected characteristics of the plant, Aaron aims to bring the best available science to the cannabis industry. Aaron also believes that proper vocabulary and nomenclature around the plant is important and something that everyone should rally around with proper training and the sharing of information to drive public perception and further normalize the plant.Aaron was chosen to judge the Washington Sun Cup in 2021-2023 due to his ability to recognize top-shelf products and his reputation among his peers for staying current on product knowledge and methodologies. In 2013, Aaron began introducing the ideas of terroir alongside the discussion of terpene profiles and entourage effect to replace the conversation of indica and sativa to describe psychotropic properties of different chemovars. By 2017, Aaron was also expanding the conversation around secondary metabolites influencing the entourage effect to include flavonoids, anthocyanins and other medicinal components of Cannabis, a topic the industry is still lagging behind in. Aaron is now championing the nomenclature shift of entourage to ensemble effect. Entourage, emphasizing a celebrity cannabinoid that is responsible for the psychotropic properties and their entourage chemicals that influence the main effects; while ensemble emphasizes the idea that every compound plays an equal role in the total psychotropic properties. An example of how vocabulary can influence thought and mislead consumers.