Aaron B. Email & Phone Number

Orange County, Ca, Us

Leads and mentors team of 3 Data ScientistsProvides analytics perspective in cross-functional discussions and delegates prioritization within the Data Science team, so that the overall team selects the right ideas to work on.Establishes a technical vision within the Data Science team and works to turn it into reality, while remaining hands-on with day-to-day work.Designs and implements: Metrics highly correlated with business performance Unsupervised learning algorithms Robust and scalable data pipelinesScopes concrete solutions to ambiguous business problems and uses data to guide exploration of problem space.Creates and manages relationships with business partners to evaluate and foster data driven innovation, provide domain-specific expertise in cross-organization projects/initiatives.Collaborates with senior product leadership, cross-functional business partners, data engineers, data scientists, and machine learning engineers to drive end-to-end success of solutionsExpert in communication, routinely communicates the value of DS unit’s work to a broad audience, both business and technicalLeads end-to-end A/B testing for web and native apps. Drives process through testing lifecycle, including experiment plan development, instrumentation, KPIs (selection, tracking instrumentation, monitoring), results analysis, and summary/recommendations.

Orange County, Ca, Us

Orange County, Ca, Us

Assisted in growing product analytics team from 3 FTEs to 15+ FTEs – including interviewing, providing general onboarding support, developing onboarding materials, and upskilling new team members on the job.Led end-to-end A/B testing for web and native apps. Drives process through testing lifecycle, including experiment plan development, instrumentation, KPIs (selection, tracking instrumentation, monitoring), results analysis, and summary/recommendations.Led team of 3 in delivery of a User-focused research product for Head of Corporate Strategy - a 20-week endeavor that ultimately delivered a comprehensive understanding of user behavior delivered directly to Product Management Leadership Team and C-Suite.Developed reporting and dashboards on an ongoing basis, utilizing AWS Redshift and Tableau, ultimately serving an audience of executive stakeholders.Worked directly with senior Product leadership for ad hoc requests, focused on determining key points in app and/or web experience that delight or frustrate our users and help drive a plan of continuous improvementCollaborated with multiple additional teams to find answers to most challenging questions, particularly those that impact the growth, retention and satisfaction of our users (Orders, User Acquisition, User Retention, Monetization Strategy).Routinely presented findings to the Weedmaps analytics community.

Bentonville, Arkansas, Us

Led initial data discovery, analysis, and reporting for all product initiatives, driving guidance for future product developments and testing. Worked with Head of Product to establish and review KPIs for all product initiatives, contributing to over +27% lift in user conversion rate YoY.Managed all analytics for A/B testing, from test design through to results analysis. Leveraged Optimizely and internal data warehouse to interpret statistical significance of differences in KPIs for test and control groups – primarily using a frequentist methodology.Managed end-to-end Tableau reporting of 30+ dashboards for Heads of Product, Engineering, Merchandising, as well as company President. Full process includes gathering requirements from stakeholders, conducting feasibility analysis, developing queries for data pipelines via SQL, and creating compelling visualizations to capture customer sentiment and lead decision making.Worked directly with Sr. Web Developer to ensure proper tagging of all relevant site events via GTM and full capture of site visitor data. Frequently collaborated with Director of Data Platform to establish and maintain data pipelines between Redshift, Google Analytics, and Tableau.Conducted frequent ad hoc analyses as required by leadership team.Supported FP&A team on regular cadence, providing weekly updates to customer conversion rate by acquisition channel, forecasting on conversion and site traffic for monthly business reviews, and creating user conversion targets by month for annual operating plan.Developed H2-FY21 promotional strategy for AllPosters.com domain through multivariate analysis with key focus on driving contributive profit $ per visitor. New program is currently driving a +11% increase in CP$/V YoY vs. historical flat trend.

Bentonville, Arkansas, Us

Managed a portfolio of Area Rugs vendors on Walmart eCommerce portfolio sites totaling $18M+ in yearly business, ensuring joint success through top & bottom-line growth in sales, driven by close inventory management, tactical merchandising, rigorous costing negotiations, and advanced data analytics.Analytics lead for Walmart.com Home Decor department - developed department-wide reports at weekly cadence to over fifty associates created using Looker, Adobe Analytics, Teradata, and Microsoft SQL Studio

Boca Raton, Florida, Us

Revised, built out, and administrated company on-boarding program. Duties included creating onboarding documents, scheduling onboarding meetings for all new hires, administering and filing all onboarding paperwork to parent organization. Worked with all department leads to create informational videos covering the workflow and strategy of their department, included as a part of on-boarding. Built out resources to assist in the development of recruiting tactics relevant to college recruiting and establishing relationships with professional associations. Sourced candidates for both pipeline build-outs and direct hiring needs via LinkedIn Recruiter. Conducted reference checks and initial screener calls with candidates. Managed all day-to-day aspects of payroll, benefits, paid time off, and real-time bonus program for the organization, acting as liaison between company and parent organization. Developed and lead presentations regarding company culture as well as the implementation of new HR software.

Bachelor’S Degree, Human And Organizational Development (Hod), Computer Science Minor

Study Abroad Program, Commerce, Computer Science Dual Study