Aaron Cunningham is an innovative Ecommerce Executive and Co-Founder of BE Commerce, Black Excellence in Commerce. With over 15 years of combined Ecommerce, Direct to Consumer, CPG manufacturing and Content to Commerce experience, Cunningham has a unique understanding of consumer needs and how to deliver. Aaron Cunningham has a history of successfully managing both Retailer and Manufacturing Digital businesses. Skilled in Merchandising, Trend Analysis, Product Development, Licensing, Supplier/Partner Management and Digital Strategy Development, Cunningham has a track record of building and evolving Brands. With solid digital operations experience, including 3PL management, Direct to Consumer logistics and Dropship integrations, Cunningham has an understanding of the impact of efficient operations on consumer experiences. Aaron Cunningham and Sania Davis co-founded BE Commerce in New York, New York. Selected as HFN 40 under 40 Retail leader.Aaron Cunningham holds a Bachelor of Science (BS) focused in Marketing and International Business from University of Tennessee-Knoxville and is based in New York, New York.