At HUGO BOSS, my tenure as CRO & Product Design CoE Lead has been defined by a commitment to fostering design excellence and steering e-commerce innovation. By prioritizing user-centric solutions and leveraging brand strategy acumen, the team and I have successfully aligned product roadmaps with our strategic vision, ensuring a seamless omnichannel customer journey.As the founder of VIVADO, I spearhead a pioneering property marketing platform that has revolutionized asset showcasing through Virtual Reality. This endeavor demonstrates a passion for merging technology with luxury marketing, resulting in a unique brand offering that consistently secures repeat business and cultivates industry-leading partnerships.
Hugo Boss
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- careers.hugoboss.com/global/en
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Senior Product OwnerHugo BossStuttgart, Bw, De -
Senior Product Owner Global Customer EngagementHugo Boss Dec 2024 - PresentMetzingen, Baden-Württemberg, DeOwnership of Global Implementation of Loyalty 3.0 at HUGO BOSS.Leading the global rollout of an advanced customer engagement initiative that leverages real-time data, blockchain (NFTs), and AI-driven personalization. Loyalty 3.0 integrates multiple platforms to deliver seamless experiences across apps, stores, and online, driving customer retention and brand loyalty through cutting-edge digital solutions. -
Cro & Product Design Coe LeadHugo Boss Apr 2024 - Dec 2024Metzingen, Baden-Württemberg, DeShaping Global Digital Experience:Prioritize design tasks aligned with product and business goals.Oversee design reviews and approvals, ensuring quality and vision.Maintain and align the product roadmap with company strategy.Mentor and guide teams to ensure design excellence.Standardize design processes for consistency across the organization.Centre of Excellence Vision:Craft solutions addressing user needs and product goals.Implement an omnichannel approach, considering the full customer journey.CoE Principles:Data-Driven: Solutions based on user and business data.User-Centric: Design focused on user needs.Comprehensive: Seamless integration of online and offline interactions.Collaborative Approach:Collaborate across eCommerce, marketing, content, and innovation to enhance user experience and business impact. -
Cro Product Manager E-CommerceHugo Boss Nov 2021 - Apr 2024Metzingen, Baden-Württemberg, De- Drive conversion-focused initiatives on HUGOBOSS.com, pioneering innovative features to position Hugo Boss as an industry leader.- Lead agile product development, fostering continuous experimentation to stay ahead of market trends.- Conduct A/B and usability tests with third-party vendors to optimize user experience and boost conversion rates.- Collaborate with strategic partners like Google to solve performance challenges and drive revenue growth.- Lead cross-functional teams (UX designers, data analysts) in developing and executing high-impact experiments.- Spearhead usability lab launch for frequent, cost-effective testing of new features.- Own roadmap planning and prioritize projects to adapt swiftly to market demands.- Monitor testing KPIs, iterating wireframes for consistent conversion improvements.- Provide data-backed insights to management, driving year-on-year growth and customer experience enhancements. -
FounderVivado Jan 2020 - PresentLondon, England, Gb- Launched a pioneering property marketing platform utilizing Virtual Reality for immersive asset showcasing.- Began with a mission to simplify and enhance the renting experience, now expanding into Arts, Hospitality, Retail, and Architecture.- Developed a "Google Street View" style platform for spaces, delivering high-end immersive experiences.- Built a reputation for luxury-focused marketing, attracting nationwide clients and achieving a 100% repeat business rate.- Led branding, growth strategy, sales, and B2B relationship-building, collaborating with industry leaders like Sotheby’s International Realty.- Featured on the ‘On The Side’ podcast, sharing the journey of innovation and entrepreneurship.- VIVADO continues to redefine property marketing through cutting-edge technology and a relentless pursuit of excellence. -
App Project Mangement Intern - Global E-CommerceHugo Boss Nov 2018 - Dec 2019Metzingen, Baden-Württemberg, De- Led agile projects for HUGO BOSS Application and Net Experience Optimization, driving customer-centric improvements.- Managed influencer marketing campaigns and launched HUGO BOSS' first app.- Achieved a 52% increase in app sales and a 6X ROI on paid search campaigns.- Aligned business goals with tech-based solutions for seamless execution.Key Projects:- Redesign of BOSS and HUGO story page.- Influencer marketing for app promotion.- Development of Best Seller and Essentials categories.- SEA & SEO implementation and dynamic sales page integration.Skills Developed:- Managed JSON code on SAP Business Manager.- Assisted with AR integration and data-driven decision-making.- Conceptualized new features for enhanced user experience.- Conducted trend research and maintained timely content updates. -
Student Brand ManagerAmazon Sep 2016 - Jul 2018Seattle, Wa, UsAs a Member of Amazon Student Ambassador team, it my personal responsibility to represent Amazon in the most positive light possible to my fellow students, as well as drive awareness of the products Amazon have to offer for students.The job entails plenty of pro-active elements:-Events on campus-Selling brand products at shows-Giving out product samples-PR stunts-Attending university fairs-General salesmanship -
Junior MerchandiserNew & Lingwood Apr 2012 - Sep 2015London, GbA majority of my tenure at New & Lingwood was spent as a Sales Assistant until I began assisting the Accounts Manager at the age of 18, followed by my final endeavor as a junior merchandiser. Junior Merchandiser:-Forecasting Trend-Managing/Organizing Stock-Online Marketing Campaigns-Window Display -Redesigning Store FloorAssistant Accountant Responsibilities:- Budgeting- Raising invoices- Managing ledgers- Processing expenses- Preparing VAT returns- Daily Sales / GP- Working with spreadsheets, sales/purchase ledgers and journals- Preparing statutory accounts- Calculating and checking to make sure payments, amounts and records are correct- Sorting out incoming and outgoing daily post and answering any queries - Managing petty cash transactions - Controlling credit and chasing debt - Reconciling finance accounts and direct debits- Monthly management account preparation- Production of profit and loss- To complete and maintain sales invoices and reports- Accruals & prepayments- Preparation of the Accounts Pack for review- Bank reconciliation, posting and balancing- Weekly wages, petty cash and other journal posting- Daily bank receipts postings- Year budget preparation- Year-end audit analysis- Set up new suppliers on accounting software- Reports on debtors and creditors -
Customer Service RepresentativeWaitrose Aug 2013 - Aug 2015Bracknell, Berkshire, GbShop floor Customer Service Representative trained in the Ambient section and Tills.
Aaron Baid Education Details
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University Of The West Of EnglandAnd Related Support Services -
Farnborough Sixth Form College
Frequently Asked Questions about Aaron Baid
What company does Aaron Baid work for?
Aaron Baid works for Hugo Boss
What is Aaron Baid's role at the current company?
Aaron Baid's current role is Senior Product Owner.
What schools did Aaron Baid attend?
Aaron Baid attended University Of The West Of England, Farnborough Sixth Form College.
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