Aaron Bridgeforth Cmktr Email & Phone Number

Bury St Edmunds

As Head of Marketing and Communications at the Hospice, I report to the Director of Income Generation and drive our strategic goals. My role encompasses developing marketing strategies and communications plans that align with our mission, engaging with healthcare partners for national and local initiatives, and working to deliver on corporate sponsorship agreements to promote the Hospice's interests.I manage risk and policy development to ensure organisational integrity and advise on… Show more As Head of Marketing and Communications at the Hospice, I report to the Director of Income Generation and drive our strategic goals. My role encompasses developing marketing strategies and communications plans that align with our mission, engaging with healthcare partners for national and local initiatives, and working to deliver on corporate sponsorship agreements to promote the Hospice's interests.I manage risk and policy development to ensure organisational integrity and advise on diverse communication strategies. Leading a team of four, including a Senior Marketing Officer, Press and Communications Officer, Digital Communications Officer, and Marketing and Design Officer, we boost the Hospice's image, support fundraising, and deliver internal communications and recruitment marketing.Memorable Projects:Driving Innovation (2017-2020): I played a key role in the Hospice's service design project, "Listen, Learn, Adapt, Change," involving staff and stakeholders to establish the "Equip, Provide, Strive" strategy.Change Communications (2021): I managed communication during organisational restructures during the pandemic, maintaining clarity and sensitivity with internal and external stakeholders.Hospice Walk Live Streamed (2021): To adapt to pandemic restrictions, I led the production of a virtual walk event with live and pre-recorded segments, maintaining community engagement and ensuring we were able to sustain Events income during the pandemic. Show less

Bury St Edmunds, England, United Kingdom

During a period marked by unprecedented challenges, including significant transitions within senior management and internal unrest, I stepped into the role of Acting Deputy Director, which included increased line-management of the public fundraising departments. Amidst this time, which coincided with global uncertainties, I attended Directorate meetings, executed directorate-level decisions for the Income Generation division, and held the authority for final approvals within Marketing… Show more During a period marked by unprecedented challenges, including significant transitions within senior management and internal unrest, I stepped into the role of Acting Deputy Director, which included increased line-management of the public fundraising departments. Amidst this time, which coincided with global uncertainties, I attended Directorate meetings, executed directorate-level decisions for the Income Generation division, and held the authority for final approvals within Marketing, Fundraising, and Retail sectors. My leadership helped navigate the division through a phase of adaptation and resilience, ensuring continuity despite the absence of established leadership and the need for rapid response to emerging situations.Memorable projects:- Managing media, internal and supporter interest due to national attention created by a high-profile fundraiser. There was mixed sentiment aimed at this individual in the public, and communication had to be handled with the deepest care and alignment to the organisation's values, as well as with consideration to policy.- Conducting investigations and supporting staff through some extraordinary and emotional times.Achievements:- Emotional fortitude, resilience and self-awareness. Show less

Bury St Edmunds

As the Marketing and Communications Manager, I led the department, developing comprehensive strategies to bolster the Charity's visibility and income generation initiatives. My role included direct line management of specialised Officer roles, including Press & PR, Digital Communications, and Marketing & Design, ensuring a cohesive approach to our public relations, online presence, and visual branding.My leadership style, aligned with that of the Hospice’s values for compassion, was… Show more As the Marketing and Communications Manager, I led the department, developing comprehensive strategies to bolster the Charity's visibility and income generation initiatives. My role included direct line management of specialised Officer roles, including Press & PR, Digital Communications, and Marketing & Design, ensuring a cohesive approach to our public relations, online presence, and visual branding.My leadership style, aligned with that of the Hospice’s values for compassion, was focused on providing a supportive environment which enhances teamwork, while also ensuring each member of the team was respected for their contributions, strengths and skills. Worked with product owners to establish marketing plans and budgets for their activities.Project management was central to delivering our strategic objectives, involving the coordination of cross-functional efforts to meet deadlines and achieve goals. The role was also pivotal in brand management, safeguarding and evolving the Charity's identity and reputation through carefully considered messaging and visual representation.In this capacity, I ensured that our Marketing and Communications efforts not only supported income-generating activities but also enhanced internal communications and elevated the Charity's profile through targeted, impactful initiatives.Memorable projects: Managed a new website project in 2016: developed and managed the tendering process, facilitated stakeholder management involving staff in the tendering process and persona development phases of the research phase, managed the agency and facilitated their needs, transferred the content, and facilitated sessions to grow web champions across the organisation.Won a public vote for the Lottery's Peoples' Millions funding: Acquired £50,000 of funding for the development of a garden at one of the Hospice's sites through public appeal and supporter engagement. Achievements:Acquired my level-6 Digital Marketing Diploma from the IDM. Show less

As a Digital Media Officer, I managed the Charity's digital channels, optimising their use for promotions and supporting income-generating activities. My role covered everything from channel management to content creation, including web content, social media posts, and email marketing campaigns. I also took charge of video production, enhancing our digital storytelling and fundraising efforts.Serving as the web champion, I provided technical support and improved our online presence… Show more As a Digital Media Officer, I managed the Charity's digital channels, optimising their use for promotions and supporting income-generating activities. My role covered everything from channel management to content creation, including web content, social media posts, and email marketing campaigns. I also took charge of video production, enhancing our digital storytelling and fundraising efforts.Serving as the web champion, I provided technical support and improved our online presence, alongside offering digital marketing consultancy to align with our fundraising goals - innovating the Charity's use of social media and digital media. My skill set in this position encompassed web content management, social media marketing, email marketing software, graphic design, and video production. These skills were instrumental in driving engagement, ensuring brand consistency, and boosting the Charity’s digital footprint.Memorable projects: Video Thank You advent calendar, 25 videos (ideas, storyboard, filming, editing and shared on social media) quirky, humorous and personalised thank you's to key donors.Achievements: Positive impact in the sector. At the time, our Hospice's social media was being recognised by other Hospices and my boss and I were invited to speak on social media at the Hospice UK fundraising conference in London. I was delighted by the feedback from our talk, and I understand that inspired other Hospice's to create vacancies for roles like mine at the time. Show less

Bury St Edmunds, England, United Kingdom

In my inaugural role at the Hospice, I spearheaded the introduction of innovative social media tactics within the fundraising team, marking a significant new venture for the organisation. Tasked with leading the development and application of emerging digital strategies, my role helped the Hospice to harness the power of social media to enhance fundraising initiatives. My responsibilities included creating compelling digital content—ranging from videos and graphics to copywriting—and managing… Show more In my inaugural role at the Hospice, I spearheaded the introduction of innovative social media tactics within the fundraising team, marking a significant new venture for the organisation. Tasked with leading the development and application of emerging digital strategies, my role helped the Hospice to harness the power of social media to enhance fundraising initiatives. My responsibilities included creating compelling digital content—ranging from videos and graphics to copywriting—and managing the social media channels and posting schedules.Although this was an entry-level position, my prior experience and skills acquired through my Digital Media degree, coupled with a brief tenure as a freelance web designer/developer, uniquely positioned me as the go-to expert for these types of digital innovations within the team. This role allowed me to blend my technical knowledge and creative flair, setting new standards for digital marketing and building the Hospice's outreach and engagement efforts.Memorable project: Developed Christmas video E-card which garnered £10,000 in corporate sponsorship. Show less

Stowmarket High School

In my role as a Media/ICT Technician at Suffolk County Council, working on-site at Stowmarket High School from September 2008 to June 2010, I supported the Media department for 6th-form students. My job was to look after the technical side of things, making sure all the equipment and software worked well so students could do their best in their AS and A-level media projects. I was there to help both students and teachers get better at using media and IT tools, providing the support and guidance… Show more In my role as a Media/ICT Technician at Suffolk County Council, working on-site at Stowmarket High School from September 2008 to June 2010, I supported the Media department for 6th-form students. My job was to look after the technical side of things, making sure all the equipment and software worked well so students could do their best in their AS and A-level media projects. I was there to help both students and teachers get better at using media and IT tools, providing the support and guidance they needed to bring their creative ideas to life.I took charge of keeping everything running smoothly in this small, important department, organising resources and making sure everyone could access what they needed. My work involved teaching others, fixing problems, and always being ready to lend a hand, helping to create a supportive and innovative learning environment. At the time, this role compounded what I had learned through my degree, regards to digital media production, which really put my knowledge and skills to the test, and it showed I could lead and manage tasks effectively while working closely with others to help students succeed. Show less

Diploma In Professional Marketing (Level 6), Marketing, Pass

Professional Diploma (L6), Digital Marketing, Credit

This intensive course covered digital strategy, channels and implementing digital marketing campaigns.including: .• The digital marketing.

Bachelor'S Degree, Digital Media

A degree designed to cover a wide range of skills and theory required for the production of Digital Media. Video production, Sound.

The Adbl Certificate In Digital Marketing