Aaron Bryan Email & Phone Number

San Francisco, Ca, Us

San Francisco Bay Area

Divergent Vine LLC is a family of San Francisco-based boutique wine brands, comprised of Conduit Wine, Divergent Vine, and Tag + Jug Cider Co. We work with small lots from single-vineyards and orchards across Northern California, which we personally select based on varietal-specific geography, low yields, and earth-conscious growing practices. We believe this, along with meticulous attention to detail in the cellar allow us to create wines and ciders that showcase a sense of time and place and can stand up on their own, but truly shine when paired with food and friends.

Cupertino, Ca

Created advanced geographic and behavioral forecasting models which were designed to predict business outcomes and inform strategic decisions.

Campbell, California

-Provided strategic direction for the Flash Seats digital ticketing system and marketplace-Worked with cross functional teams to bring new products and services from concept to market-Identified core customer segments and developed user experience aimed at customer acquisition, retention and revenue optimization for each of those segments-Created aggressive product release schedules balancing long-term product development goals with short term client needs -Developed an integrated social networking strategy aimed at fostering brand loyalty and customer interaction-Developed strategic marketing plans aimed at targeting specific consumer bases and behaviors

New York, Ny

-Lead a team of marketing analysts which utilized NBA customer and business data aimed at acquiring, targeting and engaging fans through NBA digital marketing efforts-Consulted NBA League Office and NBA/WNBA executives in the areas of data optimization and direct to consumer marketing strategies:-Developed targeted customer segments for the NBA’s Global Merchandising Group which has more than doubled NBA Store Catalog direct mail ROI-Created NBA All-Access membership program which acquired 3.5 million customers in 30 months and generated annual reviews exceeding $3 million -Made strategic changes to the NBA’s All-Star Balloting program which was responsible for over 525,000 new customer acquisitions in two months (the most successful customer acquisition program in NBA.com history)-Used behavioral and attitudinal data to develop customer segments for the NBA’s digital and direct marketing efforts-Developed digital marketing ROI models which inform the effectiveness of segmenting and targeting strategies-Optimized web and email platforms through A/B and multivariate conversion testing

Houston, Tx

-Utilized customer and research data to develop strategic marketing plans for all Rockets and Comets relationship and mass marketing efforts-Started Rockets, Comets, and Toyota Center database marketing programs responsible for $3.0 million over three years with team ($1.5 million in sales during my last season with team)-Managed in-house customer research program used for customer segmentation and targeting-Grew internal marketing database to 80,000+ names in three years-Created ROI models used to track the effectiveness of marketing campaigns (demonstrated 8-to-1 ROI for direct marketing campaigns-Created forecasting and predictive attendance used to optimize attendance-Modeled customer demand data to maximize the effectiveness of ticket package plans-Made ticket pricing recommendations to company executives

Ms, Sport Management

Graduate GPA: 3.83/4.00

Ma, Economics

3.58/4.00

Ba, Business & Economics

GPA: 3.63/4.00