Glitch is a PR powerhouse of one. We help innovative B2B and B2C companies find their voice and scale it through messaging, branding and PR for both organizations and public and private corporations. Known nationally as a master storyteller and chief translator, Aaron has owned and operated glitch since 2017, helping dozens of visionary executives and technical leaders. His earned media and audience-specific messaging shapes the narrative and elevates products, executives and brands.

As a seasoned Senior Director of Corporate Communications and Brand, I led strategic initiatives that elevated brand presence and corporate messaging. With expertise in smart glasses launches, executive communications, and content strategy, I successfully launched every product sold, including Series A and B round funding news, resulting in national media attention from top-tier publications. My ability to prepare high-profile executive keynotes on industry trends and product innovation led to standing ovations and large enterprise sales opportunities. Additionally, I ghostwrote point-of-view pieces and co-authored chapters in best-selling books, demonstrating proficiency in thought leadership and creative positioning. I established and managed the RealWear AR program, earning significant recognition from industry analysts and publications like Gartner and IDC resulting in press coverage in TechCrunch, Wall Street Journal and Financial Times. Furthermore, I successfully grew newsletter subscribers and LinkedIn followers, showcasing skills in audience engagement and organic content strategy. I drove company rebrands to ensure consistency in messaging and brand identity, achieving a high compliance rate after internal audits. Overall, I brought a wealth of experience in corporate communications, brand development, and strategic planning to drive outsized results.Clients: Honeywell, Ford, PepsiCo, Colgate-Palmolive, NHS, MarsRecent impact:https://www.forbes.com/sites/forbestechcouncil/2022/06/23/not-just-automation-how-industry-40-augments-front-line-workers/?sh=2b2ea4a8c4eb

Featured article:https://www.forbes.com/sites/moorinsights/2019/07/01/realwear-a-force-to-be-reckoned-with-in-enterprise-ar/?sh=563d2fad9461

• Founded full-service PR agency for conversational AI chatbot and mobile start-ups with $350K revenue in first year. • Secured business press via private AI events and other conferences with VentureBeat sponsors, including New York Times, BusinessWeek, Bloomberg. • Managed product launches for six chatbot early-stage start-ups, with four exits including Butter.ai to Box. • Managed PR for inventor of Segway, earning 5 CES awards and broadcast and print media coverage (200M reach).• Expanded business into Norway, managing PR and AR for FuseTools (UX tool) with $17M funding coverage secured in TechCrunch reaching 4.4M potential readers.Clients: Fusetools, All Turtles, Venturebeat

SureID is a privately held company that delivers fingerprinting and proven high-assurance identity management (IAM) solutions for individuals, commercial enterprise, federal government and the Department of Defense that combines registration, identity authentication, background screening, biometrics, credentialing, identity proofing, identity management and enforcement. As the Chief Marketing Officer my responsibilities included Product Management, Corporate Marketing, Demand Generation, Online Revenue Generation and Telesales. As director of marketing communications, I managed the full corporate comms stack: Analyst Relations, Marketing Communications, PR and social media. I supervised our Events Manager and three PR agencies including the public affairs agency. I ran all security PR and landed SureID in Fast Company for the first time within 2 months of hire. I navigated complex US government strategy and public affairs PR. Navigated complex Crisis Communications with media and stakeholders and served as PR advisor to Board and CEO. I also supported the launching of the UPS fingerprinting kiosks nationwide.• Grew PR and internal communications function (PR, AR, and events) for former DocuSign CMO with team of 4.• Gained alignment on crisis playbook deployed to US Navy officers applying public pressure on DOE to reverse business decision. • Pivoted product line-up from gov to consumer in 90 days, implementing B2B and B2C global campaigns in US and UK markets. • Earned media coverage resulting in 140M impressions via ReCode and Forbes, converting to first 500 subscribers.Clients:United States Navy, Department of Defense, Marine Corps, Army, Coast Guard, several of the hyper-scaler tech companies, and thousands of civilians.

Grew staff to 4 and administered large annual budget and implemented stakeholder communications strategy and execution.• Orchestrated all Quarterly Reports and Presentations for Board of Directors and stakeholders serving as Chief of Staff, including project managing and editing the 5-year business plan resulting in double revenue to $200M.• Averted two PR crises regarding defective products resulting in loss through rapid response messaging using well crafted crisis playbook.Stakeholders: Puget Sound Energy, Portland General Electric, Energy Trust of Oregon, Public Utility Commissions, Citizen's Utility Board, Pacific Power, 100+ Public Utilities and all energy consumers in the pacific northwest region.

Managed "Powered by Java" ingredient brand. Also managed Sun's Second Life simulation website.

Lateral transition due to my passion for sustainability.Announced Sun's first CSR initiative and developed Sun's first green datacenter PR campaign. Moved to Portland.

Promoted from financial services PR to manage all industry PR managing several agencies including Bite PR.

• Executed Take Back Wall Street PR campaign for CEO’s priority, targeting financial services publications with more than 100 competitive stories placed.• Landed 50 security-focused stories against Microsoft Windows in favor of Solaris, and secured soundbites for spokespeople in Computerworld and others.• Launched customer reference program for PR department and served as single source of approvals for all customer evidence, increasing departmental media coverage by 50%.

Eagerly joined Sun "The Dot in Dot Com" and was a member of strongest PR team in Silicon Valley compared to Apple and Microsoft's PR team. Produced 150 page book of Java success stories which created more than 500 Java media stories. Cultivated more than 1000 public references for PR team and promoted to PR manager. Supported JavaOne PR to attract thousands of developers and media.

Founded disruptive AI-music company predating Pandora Radio. Managed all aspects including funding, execution and team.

Supported team with strategy decks and market research for large HP and Sun client with 50% revenue growth.