Aaron Caddell Email and Phone Number

• Ensuring that the marketing strategy is implemented through campaign and planning across the year to support commercial objectives and build and nurture the sales pipeline• Planning, developing and producing content marketing ranging from infographics, thought papers and webinars for delivery to customers in collaboration with the sales and research teams• Reporting on marketing influence and attribution for marketing to inform the wider business on market activity and pivots to marketing campaigns based on market trends.• Working cross-functionally with sales, research, product and Hanson Wade event teams to maximise commercial opportunities, drive brand awareness and wider business success• Setting and managing budgets for campaigns and allocating spend accordingly per campaign and channel, alongside manage external agencies• Working with the sales development representative team to enable them with insights and targeted marketing campaigns.

• Increase new business acquisition for the data and insights platform - HSJ Intelligence. Working effectively with the sales and editorial teams to drive subscription growth• Supporting revenue growth for other products: HSJ news, HSJ jobs and HSJ advertising• Develop and co-ordinate activity across multiple channels including: email, PPC, website, print, events and social media to drive lead generation, improve customer insight and sales conversion• Exploit the marketing automation platform (Marketo) to deliver effective direct campaigns• Use market intelligence and customer insight & analysis to increase understanding of audiences and effectiveness of campaigns• Contribute to overall knowledge and expertise within the wider marketing teams at Wilmington PLC to develop talent and drive operational excellence

To support the delivery of marketing and communications activity to business audiences, lead generation and business focused programmes, and undertake activity to support corporate promotion including brand development in order to achieve set objectives.• Working closely with the Marketing Communication Manager/programme teams to deliver the annual marketing plan to achieve set objectives and KPI’s • Deliver a programme of traditional and digital campaigns to increase awareness, and strengthen brand reputation in line with organisational objectives • Provide support for corporate marketing and communications activities and campaigns including the development and communication of the company’s brand to internal and external audiences • Support the provision of campaign metrics and analytics to support the collation of monthly/annual reports, ensuring learnings from previous campaigns are included in future campaign activities

• Support marketing day-to-day operations including media campaigns, promotions and projects.• Coordinate and manage events, projects and communications.• Research maintain and report on marketing data to aid management in determining marketing direction.• Create materials used for sales, customer correspondence and presentation materials and reports.• Maintain and develop the organisation’s email marketing infrastructure and strategy.• Oversee the preservation of the Data Intensity corporate website and implement the necessary strategies to ensure that the site is 'Search Engine Optimised' correctly.

• Representing Data Intensity across multiple Social Media channels• Designing and implementing the editorial calendar for content marketing• Supporting the Sales team with Social selling campaigns such as publishing content to Linkedin.• Copy writing in digital and offline formats; such as blogs and brochures• Organising references and writing customer case studies• Reporting on lead statistics and lead generation activities• Event management and branding• Email marketing to prospects, customers and partners• Internal communications• Design and implementing outbound digital campaigns

Supporting the Ixion Group in the areas of corporate brand management, marketing, project implementation and website development.Working with the Marketing manager to develop marketing solutions to underpin the delivery of the business strategy. Design, production and delivery of corporate templates for use across the Ixion Group. Managing the content and development of the corporate website to create exciting digital new media solutions and maximising SEO techniques.

Supporting the Marketing Manager in the provision of marketing collateral including: image optimisation, web-content, social-media generation, data input and cleansing to overall help raise the profile and brand of Ixion it represents.