Co-founded Gods Origin - a luxury streetwear brand. Created the brand name, brand identity and brand story.

Created and established DIALLEKT as an innovative language learning platform. Built a 1460 person client base within 6 months after launch.

I was hired by TIGHA (a well known mid-sized German luxury fashion brand) after moving to Germany with no connections and no knowledge of the German language. I started my tenure at the company doing digital marketing and within a few months I was working entirely in German and was given increasingly greater responsibilities such as developing and telling the brand's story via all communications channels, social media strategy, branded events and influencer marketing program.-Developed… Show more I was hired by TIGHA (a well known mid-sized German luxury fashion brand) after moving to Germany with no connections and no knowledge of the German language. I started my tenure at the company doing digital marketing and within a few months I was working entirely in German and was given increasingly greater responsibilities such as developing and telling the brand's story via all communications channels, social media strategy, branded events and influencer marketing program.-Developed the brand's 'Communications & Style Guidelines' and strategy in order to ensure a coherent 'brand voice' across all channels-Built a global network of 250 fashion influencers and developed the brand's 'Influencer Marketing Program Best Practices Guide' -Fully leveraged all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types.-Ran analysis on data sets to find market and regional insights to help support decision-making for campaigns and initiatives.-Led the brand's successful expansion into the UK (was based in London for several months)-Conceptualized and organized branded events in Cologne, Düsseldorf, London, Amsterdam and four Berlin Fashion Week parties of up to 2000 guests each-Assisted in collection development and creative direction to ensure a consistent brand story-Managed social media channels as well as various offline/online marketing initiatives and campaigns in international settings Show less

I was entrusted with the task of leading TIGHA's American sister-brand's market entry in to the US and was responsible for developing the brand's digital communications & marketing strategy, for building relationships with local business partners, and for building the brand's local influencer network in the Los Angeles area.-Led and oversaw the brand's successful launch in the US-Built a network of 50 local brand ambassadors, influencers, bloggers and VIPs-Oversaw all online and… Show more I was entrusted with the task of leading TIGHA's American sister-brand's market entry in to the US and was responsible for developing the brand's digital communications & marketing strategy, for building relationships with local business partners, and for building the brand's local influencer network in the Los Angeles area.-Led and oversaw the brand's successful launch in the US-Built a network of 50 local brand ambassadors, influencers, bloggers and VIPs-Oversaw all online and offline marketing initiatives including social media strategy and branded events in the Los Angeles area-Organized content production (pre, during and post shoot) and managed the prioritization of the creative tasks-Ran analysis on data sets to find market and regional insights to help support decision-making for campaigns and initiatives, contributing to a 289% sales increase over 2 years. -Oversaw supplier relationships, managed scope, budget and deliverables. Show less

While completing my studies in Shanghai, I interned at Clément & Clément; a local boutique social media management agency for western luxury brands in the Chinese market.-Created and implemented social media content for clients on WeChat and Weibo-Assisted with local client marketing campaigns from conception to implementation-Assisted the head of PR with influencer relations (Chinese influencers and fashion bloggers)-Leveraged all market, competitor and product information… Show more While completing my studies in Shanghai, I interned at Clément & Clément; a local boutique social media management agency for western luxury brands in the Chinese market.-Created and implemented social media content for clients on WeChat and Weibo-Assisted with local client marketing campaigns from conception to implementation-Assisted the head of PR with influencer relations (Chinese influencers and fashion bloggers)-Leveraged all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types.-Helped with consumer research and insights projects end-to-end; identified ideal methodologies and providing oversight into the data collection process. Show less