Leader of a large team of industrial designers responsible for the design/look & feel and physical interaction of all Dyson projects, from initial concept to production. With a hands-on approach, responsible for setting the strategic visual direction across beauty, floorcare, wearables, and haircare categories.Key Responsibilities: • Lead end-to-end design processes for all product categories, ensuring visual and functional excellence. • Collaborate with upstream teams to identify and capitalise on new product opportunities. • Partner with strategy and business teams to explore market opportunities and create stimuli for user testing. • Lead weekly design reviews with business owner and c-suite leadership, providing clear direction and alignment. • Recruit and develop design talent while shaping team structures and implementing innovative workflows.Passionate about pushing the boundaries of design and developing talent that drives innovation within the business.

Led Industrial Design projects within the studio. Key clients included: Proctor & Gamble (Male & Female Grooming/ Dishcare), Mars Incorporated & Herman MillerMatter design category defining products and experiences. For start-ups to blue-chip internationals and some of the best loved brands in the world. Services include industrial design, packaging design, foresight and strategy, concept visions, visualisation and prototyping.

Interior design agency with a national reach. Combining creative design with end-to-end project management, and commercial furniture design. Specialising in specifying and designing structural, mechanical and electrical solutions to CPNI (NPSA) standards. Key Clients included: Northrop Grumman, Nokia & Daily Mail Group

After a successful placement year, I was offered a full-time Industrial Design role within the Product Development team and was able to complete the remainder of my university studies part-time. Working in a small team responsible for the invention and design of attainable and iconic products for families on the go.Working on idea generation, invention, product detail development and manufacturing management.

Industrial Design placement. Working within the Product Development team. Responsibilities included generating new concept ideas and liaising with agents in China to develop and manufacture new products under the Trunki brand.