Aaron Dodkin Email and Phone Number

-Achieving net sales, margin and sales driven operating income by developing and executing business plans.-Coordinate and manage the marketing activities and ensure that strategies in place are aligned with company operating objectives.-Ability to draw insights from internal and external data for own categories and related channel distribution.-Shape Strategy and share industry best practice as company digital and e commerce consultant to achieve mutual target.

Maximising the sales potential within my designated territory by fostering strong relationships with key partners and actively seeking out new opportunities. Specifically:- Developing and implementing individualised sales and marketing plans with key accounts- Designing and facilitating targeted training opportunities for internal and external stakeholders- Evaluating & negotiating ROI of potential trade and consumer events and partnership activities to increase Back-Roads Touring's exposure- Maintaining up to date industry and competitor activity knowledge to ensure Back-Roads' prominent position in the market- Maintaining accurate records of sales activities in Salesforce on a regular basis to aid in accurate reporting for business insightsKey Achievements included:-Achieved Monthly sales targets every month of my tenure-Chosen to Represent Back-Roads at various Conferences, Familiarisation trips-Shortlisted for NTIA awards Sales Executive of the Year (Land)-Achieved territory turnaround from an FY result of 81% to target; to 127% YOY result across all consortia-Grew second tier accounts (non FCTG consortia) by over 100% during tenure

Maximising sales potential within NSW North by cultivating strong relationships with aportfolio of travel agency partners, driving brand awareness and identifying new customerprospects.Develop and implement sales and marketing plans with key partner businesses and accounts, developing a customised approach to meet specific needs.Providing and facilitating product and sales training opportunities with partner agencies throughweekly training, travel trade presentations, product information sessions and experientialconsumer or trade events, and e-learningFacilitate trade and consumer shows and participate where beneficial, including review andreporting on ROI.Proactively identifying opportunities and initiatives to drive brand awareness in market with tradefrom agency partners to consortia heads, and consumers alike, including incentivisation, eventsand brand activisations, brand partnerships and alignments, as well as key brand advocate development.

-Managing a team of Baristas and Chefs-Management of all cash flow-Management of all stock and supplier relationships-Quoting and facilitating catering/functions (up to 500 guests)-Building and maintaining good rapport with all customers (fixed and limited clientele)

-Ensuring all safety and security standards are met at all times and addressing any shortfalls.-Mentoring newer cabin crew and those requiring additional guidance on board to the standards set by Emirates. -Ensuring all catering is present including “special meals” and specific requirements for any given route, match it to passenger information list and sign it off.-Generate duty free sales during service times and physically display items in the cabin after meal services and make sales. -Ensuring the set service standards are met during the flight.-Managing the galley and crew in any given galley on board from economy through to first class.-Handling customer complaints, feedback, requests and compliments then entering them into the onboard computer for use on customers connecting or future flights.-Dealing with any given first aid scenario.-Conducting welcome, safety and farewell announcements over the public address system to customers.