Aaron Dube Email & Phone Number

Laval, Québec, Ca

Directs operations of 84 company owned locations. Oversees $240M gallons of fuel and $135M of Inside Merch Sales. Led #1 performing region for four years.

Hallowell, Maine, Us

Served Key account executive, overseeing 10 New England convenience & grocery chains. Managed $175M in Pine State Sales. Crafted key relationships with chain owners and operators to drive an average of 9% year over year sales growth.

Saint John, New Brunswick, Ca

Optimized strategic planning and marketing program development for a newly formed dealer & distributor model. Supported site growth of 100 sites+ within two years through development of dealer offers that include sales materials, on-boarding materials, and value added programs. • Managed $4.5M advertising and marketing budget for both US and Atlantic Canada. • Enhanced brand recognition in new markets from 1% to over 10% in a 1-year timeframe.• Achieved 40%+ redemption rates and double-digit same store fuel by serving relationship and execution manager for IOM’s Save on Gas promotion with Shaw’s Supermarket in the US and Sobeys Supermarket in Canada • Provided convenience store consultation to our independent network for store layout, design, footprints, category mix, capital improvements, margin, and vendor negotiations, and business development opportunities.

Saint John, New Brunswick, Ca

Ensured consistent brand experience across 950 convenience retail locations in Atlantic Canada and New England. Designed and deployed cross-border brand standards program across network for operational excellence. Partnered with Research and Operations team to develop internal and external standard requirements for our brand image. Commercialized Irving Oil Marketing’s marketing and loyalty programs across network. • Executed differentiating consumer programs including Canada’s largest loyalty program, Air Miles in 235+ Irving Oil locations and New England’s Override program in 175 locations.• Enhanced consumer loyalty of 5% points and in advocacy scores of 4%, reversing a 4-year negative trend by spearheading a new program rollout. • Directed an operational rally during the rollout of Air Miles loyalty program.• Served as a relationship manager for Sobeys, Air mile, Couche-Tard, and Circle K.

Saint John, New Brunswick, Ca

Designed and sustained long term relationships through Win / Win agreements. Demonstrated the financial impact of a well-documented and defined performance process with a $1M bottom line improvement in one quarter. Managed all Corporate c-store merchandise sales in US and Atlantic Canada totalling $300M with a 33.3% Gross Margin. Guided 10 category managers. Designed processes for category performance reviews, promotional planning, market basket, and post-promotional evaluations.• Instituted a mandatory store tour program with CMs that resulted in 1M swing in 1 qtr.• Negotiated all vendor and partner contracts that included costs, space requirements, rebates of $10M, marketing and promotional commitments. • Crafted a yearly trade show program for all site and regional managers for internal alignment and program acceptance of our marketing programs• Led marketing stream for site integrations and new business acquisitions. • Managed relationships with vendors and key strategic partners to include Subway, DD, Quiznos, and Tim Horton’s.

Master Of Business Administration (Mba)

Certificate, Consumer Marketing

Bio / Chem, Math / Science

Hs