Owner
Leading Edge Cycles
Shepparton, Victoria, Australia
In my role at Leading Edge Cycles, our family-owned business, I took on multiple responsibilities that were crucial to our growth and success. I was deeply involved in product procurement, ensuring we sourced high-quality products that matched our brand's values and appealed to our customer base. This involved negotiating with suppliers to secure favourable terms and maintaining strong relationships to ensure a reliable supply chain.In finance management, I oversaw budgeting, cash flow, and financial planning to ensure the business remained on a solid financial footing. By implementing effective financial strategies, I was able to support our operations, maintain profitability, and prepare the business for future growth.On the marketing front, I developed and executed marketing campaigns that enhanced our brand visibility and drove customer engagement. I leveraged both traditional and digital marketing strategies to reach our target audience, boost sales, and foster customer loyalty.Together, these efforts played a role in my families successful exit of the family business after 35 years of operation