Aaron Forman Email and Phone Number
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Aaron Forman is a Doctoral Candidate (Psy.D.) at California Institute of Integral Studies. He possess expertise in product launch, strategic communications, mobile devices, analyst relations, business strategy and 12 more skills. Colleagues describe him as "I had the pleasure of working with Aaron for nearly two years at Atlassian. Aaron was responsible for managing product launches and for unifying communication about the Atlassian portfolio of products including JIRA, Bitbucket, HipChat and Confluence. During our time working together there were many successes, including making it onto Gartner's Magic Quadrant, launching a brand new offering into the Service Desk vertical, and more. Aaron's strong grasp on formulating a strong value proposition for products and suites of products, makes Aaron an invaluable resource when crafting the vision for products. Aaron also has an amazing aptitude for thoroughness and ability to prepare for upcoming projects. With Aaron on my team, I always felt like we had everything we needed. I would love to have Aaron as a collaborator again in the future. And I'm looking forward to a time when our paths may cross again." and "Aaron is the brightest rising star in influencer and analyst relations. He was my agency partner when I was at Yahoo! - and was crucial to the success of our program. He understands that the path to influencer advocacy is through their insights - a unique quality amongst his peers. He is a dynamo of insight, creativity and execution. He possess a combination of strategic thinking and relationship-building that made him invaluable asset to myself and my organization. I would recommend him highly for any position that requires a combination of market intelligence, competitive insights, influencer relations and strategic counsel."
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Doctoral Candidate (Psy.D.)California Institute Of Integral StudiesCalifornia, United States
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Therapist, Registered Psychological AssociateTree Of Life Family Wellness Center Aug 2021 - PresentSan Francisco Bay Area -
Independent ConsultantAlpha Grove Advisors Feb 2018 - PresentSan Francisco Bay AreaI help startups understand and connect with their key audiences- customers, partners, employees, media and investors. I’ve spent ten years building major B2B tech brands by bringing stakeholders together to define vision and messaging, telling complex stories to relevant audiences, building relationships with influential third parties, and project managing major launches. My work focuses on how tech enables customers to improve their lives and businesses, and my perspective spans the full customer journey from marketing to sales, success and support. -
TherapistPsychological Services Center Of Ciis Jan 2020 - Aug 2021San Francisco Bay Area
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External AdvisorMckinsey & Company Mar 2019 - Sep 2019 -
Program Lead, Customer MarketingAsana Sep 2016 - Feb 2018San Francisco Bay AreaDesigned, implemented and lead company-wide strategy of leveraging customer’s success and use cases as proof points throughout the marketing funnel, external activities, and customer lifecycle in order to build Asana’s brand, reach new potential customers, and improve perception of and use of Asana.*Used human-centric design approach to investigate the needs of Asana’s go-to-market teams (Marketing, Sales and Customer Success), creating a program that would thrive in the context of their existing and upcoming challenges, behaviors and environment*Established data-driven system for surfacing successful customers, and automated outreach to source contacts*Represented the Asana brand when personally speaking with customers to build relationships, gather compelling stories, and convince them to participate in content creation or otherwise advocate for Asana *Defined roadmap to prioritize the most valuable customer stories, and project managed content creation*Uncovered customer needs and articulated the true value of Asana via targeted empathetic conversations *Built and socialized a self-service platform for colleagues to easily find and use customer examples and content*Sourced and vetted ideal customer references for analyst research and investor due diligence ahead of Asana's $75M Series D funding round*Lead onboarding sessions for new Asana employees to introduce them to Asana's culture and values -
Program Lead, Platform & Partnership MarketingAsana Sep 2016 - Mar 2017San Francisco Bay AreaRepresented Asana with strategic partners (Google, Microsoft and Facebook), exploring and modeling potential collaborations, advocating internally for resources and buy-in, prioritizing and launching joint initiatives.*Primary point of contact for go-to-market needs of the many businesses offering integrations with Asana*This was a temporary role (taken on in addition to my Customer Marketing responsibilities) while Asana hired for this area, but I found it a natural and enjoyable use of my communications, prioritization and stakeholder management skills
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Head Of CommunicationsIntercom Jun 2014 - May 2016San Francisco Bay AreaLead communications as Intercom grew from an unknown 60-person startup with $30M funding and 2k customers to a known global brand with 250 employees, $115M funding and 10k customers. *Established Intercom as the default customer communication platform for web businesses.*Defined corporate messaging and positioning, bringing diverse stakeholders across the company to agreement.*Drove external communications including influencer and media outreach, executive speaking platforms, content syndication, and partnerships with accelerators/incubators.*Identified, facilitated and managed beneficial partnerships with leading accelerators/incubators.*Project managed major product launches and funding announcements. -
Marketing And Communications SpecialistAtlassian Mar 2013 - May 2014San Francisco Bay AreaLead Analyst Relations across the company, telling a unified story connecting Atlassian’s full product portfolio to industry analyst firms (ie Gartner, Forrester) to improve the company’s position on analyst reports and market analyses- increasing enterprise sales and improving corporate valuation ahead of the company’s $5B IPO.*Project managed major product launches, and lead PR, for the company’s flagship product (JIRA).*Analyzed competitive landscape and determined market sizes. *Created content for use across Marketing and Sales teams. *Improved Atlassian's position on analyst reports and market analysis- increasing enterprise sales and improving corporate valuation ahead of the company’s $5B IPO. -
Senior Account Executive, Technology Practice; Analyst + Influencer Relations SpecialistHill & Knowlton Apr 2010 - Mar 2013San Francisco Bay AreaI helped my clients leverage the insights and influence of industry analysts in order to increase sales, enhance investor perception, and elevate standing in the media. Clients included the America’s Cup, Dolby Laboratories, Evri, Ford, HP Software & Solutions, LG Mobile, LinkedIn, LOYAL3, Motorola Solutions, Omniture, Qualcomm, Qualcomm Atheros, Responsys, Sandisk, Tata Communications and Yahoo!*Designed and lead analyst relations strategies around product launches and corporate strategy initiatives. Common tactics included message testing, competitor depositioning, NDA pre-briefings, securing press release quotes and media references, and packaging analyst reports for sales teams. *Developed ongoing relationships with key analysts, so they could knowledgeably discuss my clients in research, inquiry, and when quoted by the media.*Utilized my research subscriptions and inquiry access to keep my agency and clients smart on industry trends and events.*Gained executive buy-in for participating in ongoing analyst programs.*Lead agency team for Yahoo! Analyst Insights + Relations program from April 2011 to October 2012; lead analyst relations program for Qualcomm Atheros from April 2011 to March 2013.
Aaron Forman Skills
Aaron Forman Education Details
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Clinical Psychology
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Economics And Psychology
Frequently Asked Questions about Aaron Forman
What company does Aaron Forman work for?
Aaron Forman works for California Institute Of Integral Studies
What is Aaron Forman's role at the current company?
Aaron Forman's current role is Doctoral Candidate (Psy.D.).
What is Aaron Forman's email address?
Aaron Forman's email address is af****@****ail.com
What is Aaron Forman's direct phone number?
Aaron Forman's direct phone number is +144385*****
What schools did Aaron Forman attend?
Aaron Forman attended California Institute Of Integral Studies, Claremont Mckenna College, Nols.
What skills is Aaron Forman known for?
Aaron Forman has skills like Product Launch, Strategic Communications, Mobile Devices, Analyst Relations, Business Strategy, Press Releases, Program Management, Sales, Media Relations, Marketing, Strategy, Influencer Marketing.
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