Team Leadership & Strategic Oversight: Managed and mentored a team responsible for implementing MAP policy enforcement strategies. Provided direction on violation prioritization, risk analysis, and enforcement strategies to ensure the protection of brand equity across online marketplaces.MAP Policy Enforcement & Violation Management: Oversaw MAP policy monitoring and violation detection, leading efforts to address non-compliant sellers on platforms like Amazon, Walmart, and other e-commerce channels. Analyzed the impact of MAP violations, providing actionable insights for senior leadership and key stakeholders.Unauthorized Seller & Gray Market Strategy: Designed and implemented targeted strategies to identify and remove unauthorized sellers and gray market products. Worked closely with internal and external stakeholders to investigate rogue sellers, uncover the origin of gray market goods, and mitigate the impact of parallel imports.Policy Development & Internet Authorization Guidance: Reviewed, updated, and advised on Authorized Reseller Agreements and internet authorization policies. Developed best practices for brands to ensure legal and regulatory compliance while maximizing control over distribution channels and pricing consistency.Amazon Brand Registry & Catalog Management Support: Provided expert guidance on Amazon Brand Registry, assisting brands in registration, intellectual property protection, and managing catalog integrity. Offered strategic advice on catalog management practices to reduce unauthorized listings and safeguard brand assets on the Amazon platform.Cross-functional Collaboration & Reporting: Collaborated with internal teams such as legal, marketing, and sales to ensure alignment of brand protection initiatives with broader business goals. Delivered regular performance reports on MAP compliance, violation trends, and enforcement outcomes, driving continuous improvements in brand protection strategies.

As Senior Brand Manager, served as the primary point of contact for multiple brands, managing cross-functional projects and overseeing the execution of strategic initiatives across various e-commerce platforms. Led project coordination across logistics, content, marketing, and operations, ensuring that new product launches, promotions, and market expansion strategies were executed seamlessly. Worked closely with internal teams and external partners to drive brand growth and achieve sales objectives on Amazon, eBay, Walmart, Jet, and through social media channels.

Led a team dedicated to managing exclusive and non-exclusive brands, with a focus on Amazon marketing services and content optimization. Oversaw a wide range of responsibilities, including marketing strategy, content creation, catalog management, promotions, and reporting. Worked extensively with both Amazon Vendor Central and Seller Central, implementing comprehensive Amazon strategies to drive brand growth, visibility, and sales. Managed a team of brand managers and designers to optimize listings, A+ content, and catalog structure for both exclusive and non-exclusive brands, ensuring ongoing brand management and optimization throughout the relationship lifecycle.

As an AP U.S. History teacher and Head Tennis Coach, I balanced the academic and extracurricular needs of students, providing high-level instruction in U.S. history while leading a competitive tennis program. In the classroom, I developed engaging and rigorous lessons designed to prepare students for the AP exam, fostering critical thinking, historical analysis, and strong writing skills. On the court, I led the tennis team, organizing practices, developing players' skills, and promoting teamwork and sportsmanship.