Aaron Gary Email & Phone Number

• Advisor to key executive leadership of XR fitness start-ups, offering strategic guidance on company direction, investment opportunities, and competitor insights.• Direction of senior stakeholders in logistics optimization, market placement, and business development, enhancing operational effectiveness through specialized expertise in the XR fitness sector.

• Design of comprehensive fitness routines tailored to client goals, including exercise programming, cycle planning, and fitness assessments, ensuring continuous progress monitoring and time management.• Management of detailed and accurate records of client progress, including fitness goals, health markers, achievements and setbacks, while upholding strict confidentiality of client information.• Delivery of tailored client solutions, maintaining up-to-date knowledge of industry best practices and the latest in research and development, to provide the most effective strategies for client success.

• Managed theme, presentation, logistics, and operations of multiple private events, overseeing service, budgeting and procurement, and back-of-house execution to deliver exceptional client experiences.• Curated high-quality and diverse cocktail menus for events, including bespoke original creations, tailored to event theme and guest preferences to enhance both guest experience and client satisfaction.

San Francisco

General Manager of Black Box VR, the world's first VR strength-training gym.• Implemented effective strategies leading to a 15% increase in company revenue within 6 months.• Spearheaded a growth initiative that resulted in a 125% increase in membership by recruiting high-performing staff, enhancing customer experience, and implementing targeted marketing campaigns.• Generated consistent month-over-month revenue growth through establishment of partnerships, exemplified by successful collaboration with ClassPass achieved through adept marketing and strategic planning.• Led high-profile events and challenges, demonstrating exceptional project management, problem-solving, and leadership skills.• Established a collaborative and top-performing team environment through rigorous hiring, fostering mutual support, and catering to introverted and inexperienced clients, resulting in improved retention, loyalty, and positive customer experience and satisfaction.• Devised targeted marketing campaigns that re-engaged long-term members using data analytics and cross-functional collaboration.• Utilized software tools to streamline workflows, improve efficiency, and investigate and correct account discrepancies, resulting in cost savings.• Provided comprehensive fitness and nutrition guidance to clients, resulting in increased satisfaction and loyalty.• Managed vendor and B2B relationships, created sales reports, and implemented media players across all locations.• Managed and organized fitness challenges and tournaments, collaborating with multiple departments and drawing from previous experience in organizing gaming events.• Overcame staffing challenges and generated memberships through forecasting changes and creative advertising.• Represented gym in video blogs featuring famous athletes and YouTubers.• Managed monthly event planning, budget tracking, employee payroll, revenue streams, and gym purchases while prioritizing customer experience improvements.

San Francisco

San Francisco

San Bruno, Ca

• Managed and developed a team of 6 employees, overseeing their training, hiring, and onboarding processes to ensure smooth operations and excellent customer service.• Revitalized menu offerings and boosted revenue by 30% by researching quick-service food and alcohol trends, analyzing costs, and implementing new food and beverage options.• Implemented fair and equitable tipping system for employees based on customer feedback, resulting in increased staff morale and customer satisfaction.• Investigated and eliminated multiple fraudulent game cards, saving over $30,000 in revenue.• Conducted daily diagnostic tests to ensure optimal performance of machines, computers, and gameroom tables.• Implemented and upheld high standards for customer service and operational excellence, overseeing food and beverage sales, game card transactions, and staff training to consistently meet and exceed company goals.

Greater Salt Lake City Area

• Played a key role in the founding team, joining as the 6th employee and actively contributing to the development and growth of the company.• Designed and implemented scoring systems, rule sets, and regulations for all competitive events.• Conducted thorough internal investigations of player conflicts and misconduct, enforcing company's code of conduct with swift and appropriate action.• Developed and implemented a suite of internal productivity and administration software.• Partnered with EFLGG to increase available funding, resources, and advertising for our events.

Sacramento, California

• Founded and led an eSports tournament organization, overseeing global operations across four competitive titles with a focus on serving thousands of players.• Developed and implemented company vision, mission, and culture, establishing clear direction and goals.• Created organizational structure and strategies, enabling consistent delivery of events and content.• Built and managed a high-performing team of 10 through successful recruitment, onboarding, and leadership.• Co-developed and implemented a game modification that standardized competitive gameplay.• Produced and edited tournament and exhibition footage to create promotional material for company YouTube and Twitch channels• Standardized broadcast protocols and tools, mentored on-air talent, and performed as color commentator during live events.• Collaborated with Torn Banner Studios to provide a prize pool for our first major tournament, following the successful launch of our brand with a charity tournament that raised over $5000 for various organizations.

London, United Kingdom

• Internationally-recognized producer/DJ, with releases on Human Imprint, Chinese Man Records, Renegade Hardware, Colours Audio, and more.• Produced and contributed to multiple dance music singles, EPs, and LPs across 15 record labels.• Composed, produced, and mixed 15+ songs for the full-length LP "Hard Soul" on Colours Audio. Oversaw and managed all aspects of the project, from initial concept to final release, collaborating closely with artists and label executives to ensure a successful outcome.• Worked as a multi-instrumentalist session player for various musical projects.• Provided mixing, recording, and vocal coaching services to diverse range of recording artists such as Loxy, Ink, Friske, The Jacka, ANMLPLNT, and Lush One.• Demonstrated expertise in DAWs, audio synthesis, sound design, and mix engineering, utilizing extensive knowledge of Logic, Ableton Live, ProTools, and Reaper.